QUICK HIT: Apps Are Driving Mobile Ad Growth Globally
By Website Magazine
Advancements in mobile monetization technology is resulting in big profits for the digital advertising ecosystem.
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Optimize Google's Universal App Campaigns
By Pete Prestipino
Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
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Value Exchange Ads Lead to Higher Engagement
By Pete Prestipino
Overview of a recent TapJoy study on the effect of rewarded ads on user value.
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What's Trending Now in the Mobile World
By Website Magazine
In advance of next week's Mobile World Congress, discover some factors about the 2.5 billion strong smartphone market.
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App Analytics in Focus
By Pete Prestipino
There’s a lot that goes into measuring the performance of mobile applications (on both the technical and marketing sides).
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Mobile: The Future of Digital [FEATURE]
By Pete Prestipino
With the prolific rise in smartphone use, today’s brands must think and be “mobile-first” in every way.
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The Best Way to Influence Mobile Success is Through Product Discovery
By Pete Prestipino
Consumers are still struggling when it comes to completing their mobile purchases.
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STAT WATCH: Global Video Index Report
By Website Magazine
Mobile video plays topped 60% globally for the first time in the fourth quarter of 2017 -- garnering a 60.3% share of all video starts.
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Just Do It: Optimize for Voice & Mobile in 2018
By Seth Worby
The rise of the virtual assistant is upon us, and modern users are becoming ever more receptive to the boons of voice search technology.
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STAT WATCH: The Astounding Performance of the Mobile Retail Era
By Website Magazine
In the 2017 holiday season, mobile commerce revenue totaled $35.9 billion, an incredible 28 percent growth from last year’s mobile commerce total.
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Mobile App Marketing for Increased Downloads: A Beginners Guide
By Nick Rojas
You invested a lot of time in app development not to get the downloads you deserve.
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10 Small Business Trends to Watch Out for in 2018
By Constantina Kokenes
With the right strategies, you can attain or even exceed your expected yearly goals.
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In-App Coupon Redemptions Could Further Drive Mobile Channel
By Pete Prestipino
Consumers have always been (and will always be) sensitive to price - humans are deal hunters; a fact that has not gone unnoticed.
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Competitive Discovery & the Real Value of App Ads
By Pete Prestipino
How do your mobile app advertising campaigns compare to those of your industry competitors? You're about to find out.
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Is Your Site Prepared for M-Commerce?
By Amberly Dressler
Predictions and preparations for mobile commerce this holiday season.
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Analytics for Push Notifications in Progressive Web Apps
By Peter Prestipino
Notifications via PWAs have been quite difficult to measure response from - although that's about to change.
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PayPal's Venmo Users Ready to Buy
By Tory Johnson
Users of Paypal's Venmo application can now shop online at more than two million U.S. retailers via the mobile Web.
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2017 Mobile Ranking Factors for SEO; Technical, UX, & Content [INFOGRAPHIC]
By Website Magazine
Discover the trending mobile ranking factors for search engine optimization initiatives.
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Text Messaging 2.0 Takeaways for Brands
By Tim Fujita-Yuhas
While SMS still receives high marks in customer satisfaction some are concerned that it’s getting stale and maybe even outdated.
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Android App Usage Data for China (Finally)
By Amberly Dressler
The lucrative app market has been difficult to measure to date.
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