Paralell Tracking in AdWords
By Pete Prestipino
Fast loading websites have long been a desire of most digital enterprises; speed matters greatly today and it is increasing in importance once again.
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Buy Digital Audio Ad Inventory Through Google DoubleClick
By Pete Prestipino
Most brands don't currently advertise on streaming platforms, but availability through Google's DoubleClick Bid Manager will likely change that.
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Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows
By Pete Prestipino
The way consumers interact with media is almost completely different than it was just a few short years ago...
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QUICK HIT: Apps Are Driving Mobile Ad Growth Globally
By Website Magazine
Advancements in mobile monetization technology is resulting in big profits for the digital advertising ecosystem.
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9 Key Marketing Strategies You May Have Neglected
By Lexie Lu
Add new methods to your repertoire until you find the perfect mix of marketing tactics.
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Personalized Marketing for Magento Commerce with AdRoll in Focus
By Pete Prestipino
Web retailers must optimize the experience on-site and before customers actually get there...
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Optimize Google's Universal App Campaigns
By Pete Prestipino
Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
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Social Ad Spending Remains Strong
By Pete Prestipino
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
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Outside Youtube with the New Outstream Video Ad Unit
By Evan Kim
Google new video ad unit does not require placement in a YouTube video.
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Value Exchange Ads Lead to Higher Engagement
By Pete Prestipino
Overview of a recent TapJoy study on the effect of rewarded ads on user value.
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With Ad Blocking on the Rise, Will Publishers Embrace Google's Funding Choices?
By Pete Prestipino
Publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.
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The Secrets of Social Advertising
By Pete Prestipino
Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
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TECH TALK: Retargeting and the Path to Least Annoyance
By Website Magazine
Brands should expect more targeted experiences because the criteria for people to be shown an ad will get more stringent.
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6 Ways to Stretch Your Marketing Budget
By Arielle Kimbarovsky
6 ways you can stretch your company’s marketing budget to grow revenue and profits.
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Navigating the "Three Internets"
By Ryan Kelly
How Internet fragmentation is creating a "world wide" pain for digital marketers.
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STAT WATCH: The Rise of Programmatic Display Advertising
By Pete Prestipino
80 percent of digital display ads will be bought programmatically in 2018.
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Social Advertising for Online Store Owners
By Erika Jolly Brookes
Social media buys can be an affordable and efficient way to market to your ideal customers online - even for those with small budgets.
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Sponsored Data Services as Consumer Engagement Mechanism
By Nancy Mourning
Hundreds of millions of consumers around the world run out of mobile data each month - and there's an opportunity there for attentive brands.
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Get More Bang For Your Social Buck
By Leanna Michniuk
Learning how to make the most of advertising on social platforms like Facebook can truly elevate marketing efforts.
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Brands Take Programmatic Buying In-House
By Pete Prestipino
35 percent of brands are expanding their in-house programmatic media buying capabilities.
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