Compare Your Ad Campaigns Against Competitors
By Pete Prestipino
Bing Ads now offering competitive metrics (aka share of voice metrics) to in-line performance views for advertisers.
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Bringing Clarity to Programmatic
By Walter Keith
Digital advertising solution Collective has announced that more than 30 integrations are now available for its Visto Enterprise Advertising Hub.
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Capturing the Attention of Fast-Moving Consumers
By Theo Page
Did you ever watch a consumer as they surf the Web? They are fast moving and often pay little attention to what enterprises wish they would be doing.
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Display Ad Compression with Brotli
By Ken Biggs
The Web as you know it would not exist if publishers weren't able to monetize their offerings through advertising.
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Header Bidding Choices for Amazon Publishers
By Pete Prestipino
PubMatic has announced an agreement with Amazon to expand publisher access to programmatic demand through its revenue management platform.
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Use In-Market Audiences to Find Ideal Consumers
By Pete Prestipino
Bing is releasing new pilot offerings to help advertisers reach ideal consumers in the digital moments that matter...
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How Artificial Intelligence is Revolutionizing the Ad Industry
By Mark Shore
Smart advertisers will invest in this new technology to drive better outcomes in their campaigns.
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Pinterest Looks to Big Data to Help Advertisers Maximize Sales Lift
By David Pepper
Big data and predictive analytics solution IRI is getting cozy with one of the Web's social media elite in Pinterest.
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What's Facebook Hiding in the Advertising Department?
By Pete Prestipino
Facebook's new "pre-campaign transparency tool" will enable advertiser to review where ads "could" run on and off the platform.
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Bidding Strategies at AdWords in Focus
By Pete Prestipino
While advertising professionals won’t be out of work any time soon, their jobs have become increasingly less complicated.
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Death to the Desktop with Device Targeting from Bing Ads
By Pete Prestipino
Advertisers using Bing Ads now have access to Desktop bid adjustment modifiers, making it possible for pure mobile campaigns.
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Performance Marketing for Streamers Comes to Twitch
By Pete Prestipino
The Amazon subsidiary and popular game streaming platform is expanding its affiliate program and it could prove quite lucrative.
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Consistency Rules & The Role of Video Advertising Frequency
By Pete Prestipino
Advertising, video advertising in particular, is not a one-time affair - it requires consistency if it's going to work.
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Local Matters to Snap; Is it The Same for Millennials?
By Pete Prestipino
With the recent acquisition of Placed, Snap is addressing a significant problem in the market - that online ads are capable of driving offline sales.
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Smarter Measurement & Compensation for Influencer Marketing
By Pete Prestipino
Advertisers and companies are getting much smarter about how they measure and attribute sales in performance/affiliate marketing.
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An API for Recruitment Advertising
By Pete Prestipino
Appcast, a developer of programmatic job advertising technology, has announced the release of the Clickcast Platform APIs.
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Advertising to the Information Seekers
By Pete Prestipino
Question-and-answer site Quora, which first launched an advertising product last year, recently introduced a self-serve ad platform.
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Maximize Conversions from AdWords Automatically
By Pete Prestipino
A new Smart Bidding strategy from Google intends to set the right bid for each auction in order to help advertisers get the most possible conversions.
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How to Detect & Prevent Mobile Fraud
By Pete Prestipino
Identify bad actors in the mobile space with AppFlyer's new fraud detection and mitigation platform.
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Accelerating Ad Delivery With AMP
By Pete Prestipino
Google is taking its quest for a faster Web to the realm of digital advertising.
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