Using Video Content to Drive Product Sales
By Jeremy Wills
Struggling to come up with a great idea for video content? Take some inspiration from North-American-based, tech-focused retailer Newegg.
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Adopt Header Bidding or Risk Progressive Decline in Inventory
By Pete Prestipino
As header bidding becomes more popular, publishers are moving away from waterfall integrations.
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Microsoft Adding a Chatbot Extension to Search Results
By Polly Page
Microsoft will begin using a new chatbot extension, creating an excellent opportunity for digital advertisers.
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QUICK HIT: Google's AdWords Scripts Refresh in Focus
By Tiffany Jacobs
Google added several new capabilities to its AdWords Scripts in the new AdWords interface which should make account management much easier.
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Adobe & the Connected Advertising Experience
By Pete Prestipino
Digital ubiquity is fast approaching as consumers connect wherever they can - including from their TVs. The question is, are enterprises ready?
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Advertisers, Baby Boomers Watch YouTube Too
By Amberly Dressler
Advertisers should challenge the biases they may carry to their spending and targeting decisions.
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Google's Expanded Text Ads in Focus: Practical Tips for High-Performance
By Website Magazine
Google's new expanded text ad format is expected to roll out in the coming months; how do they differ from the old text format?
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Rediscover Visitors With Remarketing Ads
By Pete Prestipino
Your best prospects may have already visited your online store but never purchased anything; what are you doing to encourage their return?
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One Small Step for Google, One Giant Leap for Digital Advertisers
By Pete Prestipino
For as long as many of us can remember, advertising fraud has been a real and pervasive threat in the online marketing community.
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INFOGRAPHIC: 6 Types of Effective Retargeting
By Website Magazine
Retargeting gives marketers a second change to convert past visitors into buyers. What's the "right" type for your enterprise?
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5 Better Ways to Deliver Website Content
By Kayla Matthews
Thanks to this list of tips and case studies, you’ll be well on your way to revamping your content strategy.
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Click versus Call: Google’s Bid Adjustment Means Marketers Can Have Both
By Nancy Lim Rothman
Google is again improving the viability of the phone as a marketing channel for today’s brands.
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Is Public Relations Dead? How Digital Marketing Changed the Industry.
By Marcus Howling
Brands cannot continue to grow or compete in today’s market without digital marketing.
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Is Your Shopping Ad in the Absolute Top Spot?
By Pete Prestipino
Google is rolling out two new reporting features in "product status" reporting and "absolute top" impression share.
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Set It & Forget It Marketing Is Over
By Pete Prestipino
To be successful in today's digital landscape, enterprises must be able to take a range of market dynamics into consideration...
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Using Outbrain's Extended Network to Reach Target Audiences at Scale
By Sal Branson
The new OEN offering enables marketers to access additional native inventory and buy those ad placements using CPC pricing...
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Tapping Into the New LinkedIn Audience Network
By Pete Prestipino
Audience networks are increasingly common among companies with immense advertising potential...
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Looming Changes to AdWords Ad Rotation
By Pete Prestipino
Google announced that it will be simplifying their ad rotation options to just two settings: “optimize” and “rotate indefinitely”
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Bing Brings Dynamic Search Ads to the U.S.
By Brett Cumberland
Bing's Dynamic Search Ads are served by landing page content instead of keywords provided by the advertisers...
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E-Commerce Quickly Disrupting Advertising, Not Just Retail
By Chris Peterson
As e-commerce companies plow through the advertising landscape from digital to TV media, they leave many traditions behind them.
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