Back to Basics: What's the Difference Between SEO and PPC?
By Derek Robinson
To get ranked that high on Google, there are basically two ways to do that (SEO and PPC), but which is right for your business?
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Google's War Against Popups Continues in All Its Self-Serving Glory
By Pete Prestipino
Pop-ups are responsible for a whopping 97 percent of noted violations according to a new report from the Coalition for Better Ads.
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Dramatic Changes to Google's Sitelinks on Mobile Search Results
By Pete Prestipino
The manner in which Google's mobile search ads show sitelinks, callouts and structured snippets is changing - and really, in quite dramatic fashion.
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Taptica Acquires Tremor Video's DSP for $50 Million
By Pete Prestipino
The obvious alignment between these two demand side focused businesses should prove to be an appealing one for advertisers.
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Keyword Research From Your Mobile Device
By Tim O'Brien
The new Conductor Insight app enables marketers to conduct keyword research from their mobile devices, explore trends, topics and competition.
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Interest in Native Programmatic Stronger Than Ever
By Pete Prestipino
Discovery platform Outbrain announced the acquisition of Zemanta this week, a demand-side platform for programmatic native advertising.
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Increase Inbound Call Volume with Google's Call Bid Adjustments
By Pete Prestipino
AdWords advertisers will now be able to use call bid adjustments to increase bids on campaigns that drive calls.
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Google Reiterates: No More Pop-Unders (or Overs) For You
By Pete Prestipino
Google is no longer permitting the placement of AdSense ads on pages loaded as a popup or popunder, or pages that trigger them.
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2017 Advertising Fraud Solution Roundup; The Names to Know
By Website Magazine
There are software solutions doing all they can to prevent advertisers from wasting their budget on website traffic and users of poor quality.
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Who Will Do Your Media Planning in the Future…People or Machines?
By Scott Turner
Experts predict machines will have an advantage over people in the near future.
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The Dangers and Perils of Remarketing to YouTube Viewers
By Pete Prestipino
AdWords advertisers can now use YouTube video views and channel interactions as the basis for remarketing lists for search ads (RLSA) campaigns.
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Waiting On A Train with Location-Based Targeting
By Pete Prestipino
The need for such location targeting is driving growth for software and solution offerings that can provide such capabilities.
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Get Rich Quick With Native AdSense Ads
By Pete Prestipino
As consumers grew blind to display advertising over the years, advertisers and publishers began embracing any format that yielded results.
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Can Publishers Deliver Better Results?
By Pete Prestipino
Measurement and analytics vendor Integral Ad Science has announced an optimization solution to help publishers maximize inventory yield.
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The Rise of Marketing Mix Modeling
By Corinne Hanson
Accurate and detailed reporting is of paramount importance to the success of digital advertising initiatives for brands both large and small.
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Programmatic Ad Buying in Decline
By Louis Webb
Programmatic ad buying declined 12 percent in Q1 2017 versus the same time last year.
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Improve Your Search Value by Combining PPC & SEO
By Andy Beohar
Mixing paid and organic search strategies can give marketers the traffic boost they crave.
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Seriously, How Long Can You Ignore Podcasting?
By Pete Prestipino
Podcast ad revenue grew 85 percent since last year (2016) and is on track to reach more than $220 million in 2017.
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Is This a Better Keyword Tool for Digital Advertisers?
By Pete Prestipino
WordStream has unveiled a new and vastly improved keyword tool designed for digital advertisers (instead of SEOs).
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Google's AdWords Editor Keeps Getting Smarter
By Pete Prestipino
Google has released a new version of its AdWords Editors that should simplify advertiser workflows and make it far easier to manage campaigns.
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