Optimize Google's Universal App Campaigns
By Pete Prestipino
Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
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Social Ad Spending Remains Strong
By Pete Prestipino
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
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Outside Youtube with the New Outstream Video Ad Unit
By Evan Kim
Google new video ad unit does not require placement in a YouTube video.
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Value Exchange Ads Lead to Higher Engagement
By Pete Prestipino
Overview of a recent TapJoy study on the effect of rewarded ads on user value.
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With Ad Blocking on the Rise, Will Publishers Embrace Google's Funding Choices?
By Pete Prestipino
Publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.
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The Secrets of Social Advertising
By Pete Prestipino
Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
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TECH TALK: Retargeting and the Path to Least Annoyance
By Website Magazine
Brands should expect more targeted experiences because the criteria for people to be shown an ad will get more stringent.
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6 Ways to Stretch Your Marketing Budget
By Arielle Kimbarovsky
6 ways you can stretch your company’s marketing budget to grow revenue and profits.
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Navigating the "Three Internets"
By Ryan Kelly
How Internet fragmentation is creating a "world wide" pain for digital marketers.
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STAT WATCH: The Rise of Programmatic Display Advertising
By Pete Prestipino
80 percent of digital display ads will be bought programmatically in 2018.
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Social Advertising for Online Store Owners
By Erika Jolly Brookes
Social media buys can be an affordable and efficient way to market to your ideal customers online - even for those with small budgets.
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Sponsored Data Services as Consumer Engagement Mechanism
By Nancy Mourning
Hundreds of millions of consumers around the world run out of mobile data each month - and there's an opportunity there for attentive brands.
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Get More Bang For Your Social Buck
By Leanna Michniuk
Learning how to make the most of advertising on social platforms like Facebook can truly elevate marketing efforts.
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Brands Take Programmatic Buying In-House
By Pete Prestipino
35 percent of brands are expanding their in-house programmatic media buying capabilities.
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Google Could Be in Trouble (by 2023)
By Kyle Kelly
Retail brands will invest 55 percent more in online marketing and advertising by 2023.
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Powering the Next Generation of Search Advertising with Better Data
By Pete Prestipino
It's never been more complex to plan, run and optimize a digital advertising campaign.
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QUICK HIT: CPC Bid Prices & Traffic Volume of VR, Crypto & Weed
By Website Magazine
What's do keywords like virtual reality apps, bitcoin price and marijuana vaporize cost and how much traffic can you expect?
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Remarketing Basics: Re-Capture Visitor Interest & Convert
By Website Magazine
A visitor looks at your site, they surf the web, they're shown your ad. Anything else?
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Optimize Your Ad Yield; Let Header Bidding Compete with Direct Sales
By Stephen Johnston Jr.
Header bidding helps publishers see the true value of their inventory--especially when it's allowed to compete with direct sales.
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Questions to Ask Your Retargeting Provider
By Website Magazine
Retargeting can be a fast way to lose control...
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