Optimize Google's Universal App Campaigns
By Pete Prestipino
Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.

Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
Google new video ad unit does not require placement in a YouTube video.
Overview of a recent TapJoy study on the effect of rewarded ads on user value.
Publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.
Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
Brands should expect more targeted experiences because the criteria for people to be shown an ad will get more stringent.
6 ways you can stretch your company’s marketing budget to grow revenue and profits.
How Internet fragmentation is creating a "world wide" pain for digital marketers.
80 percent of digital display ads will be bought programmatically in 2018.
Social media buys can be an affordable and efficient way to market to your ideal customers online - even for those with small budgets.
Hundreds of millions of consumers around the world run out of mobile data each month - and there's an opportunity there for attentive brands.
Learning how to make the most of advertising on social platforms like Facebook can truly elevate marketing efforts.
35 percent of brands are expanding their in-house programmatic media buying capabilities.
Retail brands will invest 55 percent more in online marketing and advertising by 2023.
It's never been more complex to plan, run and optimize a digital advertising campaign.
What's do keywords like virtual reality apps, bitcoin price and marijuana vaporize cost and how much traffic can you expect?
A visitor looks at your site, they surf the web, they're shown your ad. Anything else?
Header bidding helps publishers see the true value of their inventory--especially when it's allowed to compete with direct sales.
Retargeting can be a fast way to lose control...
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