4 SEO Expert Tips That Really Matter in 2019
By Peter Devereaux
In spite of what you might be thinking, keyword universe is an actual content strategy and not just a fancy name coined by marketers.

In spite of what you might be thinking, keyword universe is an actual content strategy and not just a fancy name coined by marketers.
What’s your digital marketing trump card in 2019? Is it Search Engine Optimization or Content Strategy?
Local SEO is more important than ever. The immediate benefits are obvious, including being found by local users, greater chance of converting them.
Much has changed since 1998 when Larry Page and Sergey Brin officially launched Google Search.
Voice search revolution is here, and it’s huge.
In today’s ever-competitive digital world, a top ranking on page #1 of Google search results has become the holy-grail.
SEO is not a one and done deal. And it’s not just a series of “write, publish & repeat” strategies. There’s more to SEO than just content.
While other inbound strategies will bring visitors in trickles, ultimately you want to show up on the top Google search results pages.
More than 50% of companies saw their rankings dip after any given update; most have never recovered.
Technical SEO will do more for your rankings than any blog post or landing page on your site.
Choosing between SEO and SEM is very important for any business owner out there depending on your goals.
Every company wants a high organic ranking in Google, but most do not take the time or put the effort into achieving this goal.
For many companies, the organic channel will be their most important and optimization will be the highest priority.
Without some help, search engine crawlers cannot always distinguish which of your pages have the most valuable information.
Learn to create content that people will link to, that will help buyers decide what they need, and help you create an authority site.
Search isn’t just a marketing channel for brands. It’s also a powerful behavioral insights machine.
Companies can no longer ignore the astonishing growth happening online in emerging markets.
When you really drill down to the most important elements of your digital presence, it’s your website that matters most.
See how one amazing link helped improve rankings and dispelled the myth that link building is dead
Leveraging an understanding of the buyer’s journey will allow you to become the business they will turn to when it comes time to buy.