Creating Positive Brand Experiences in Every Channel to Improve Sales, Trust & Retention
By Maria Haggerty
Customer experience may soon become the most significant element that shoppers consider when making that all-important decision...
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Proving Consent in the Age of GDPR
By Pete Prestipino
Only 26% of businesses claiming to be GDPR compliant, and many of those probably “overstating their readiness”.
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Extending the Reach of E-Commerce Websites
By Pete Prestipino
Perhaps the greatest threat to the success of e-commerce merchants today is not extending their reach onto marketplaces.
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Choosing E-Commerce Products is Too Difficult
By Pete Prestipino
E-commerce has made shopping more convenient, but the amount of choice is confusing consumers to the point they’re feeling incredibly overwhelmed.
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The Four Stages of Marketing Maturity for SMB Merchants
By Website Magazine
Today’s shoppers have high expectations for a seamless and efficient brand experience. What stage of marketing maturity are you in?
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Every Moment is Shoppable: Why Adobe's Magento Acquisition Matters
By Pete Prestipino
The software market for omnichannel retailers become a whole lot more interesting this week...
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The Amazon B2B E-Commerce Opportunity in Focus
By Brian Beck
Confront the reality. Business buyers are rapidly shifting to Amazon. If you are not there, you are going to lose to someone else. It’s that simple.
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Business Process Management and the Journey to GDPR Compliance
By Mark Holenstein
Effectively translating strategy into action is the cornerstone of business transformation, and using a BPM system assists...
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Driving the Efficiency of E-Commerce Product Discovery
By Pete Prestipino
Ecommerce websites with fewer distractions are more likely to keep customers focused on purchasing...
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Personalized Marketing for Magento Commerce with AdRoll in Focus
By Pete Prestipino
Web retailers must optimize the experience on-site and before customers actually get there...
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What's Really Important to Today's Buyers?
By Website Magazine
Discover the ten things that matter most ot your customers and how these affect your business.
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3 Steps to Improve the E-Commerce Experience
By Jared Ronski
Successful online merchants will prioritize customer experience, security, and the omnichannel experience.
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5 Ways to Optimize Websites for People
By Martin Greif
Discover some practical and effective ways to make your website friendly to its primary audience - users.
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Factors That Influence Online Shopping
By Website Magazine
There are thousands of potential factors that could influence the success of an online shopping experience. Which are most important?
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IN FOCUS: Website Payment Acceptance
By Larry Alton
If you’re selling things on a website you’ll need to think carefully about the types of online payments you’re going to accept.
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Consumers Are Watching & Shifting Attitudes on Data Privacy
By Website Magazine
Concern over data privacy has increased and it could end up resulting in far fewer Facebook accounts over time.
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Enhancing Ecommerce Email with UGC
By Pete Prestipino
Yotpo and Oracle Bronto annonuced an integration to sync ratings/reviews to merchant product catalogs.
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Ecommerce Website Optimization [INFOGRAPHIC]
By Website Magazine
Discover practical guidance for optimizing an online presence for e-commerce audiences.
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3 Reasons to Look Beyond Instagram to Build Your Brand
By Mike Svatek
To realize the full potential of word-of-mouth marketing, merchants need the tools to showcase meaningful customer stories.
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Growth Opportunity: Localize Your B2B Site for Spanish-Speaking Business Owners
By Craig Witt
The double-digit growth of Spanish-speaking businesses across the United States offers B2B marketers huge potential...
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