- Software Everywhere
- Insights on Analytics
Five Steps to Building an Optimization Program Leadership Can’t Ignore
By Drew Burns
Optimization is a secondary player in many marketing organizations, but that can change.
Insights on Analytics
Website Magazine's Website Analytics Blog
Stay up to date on important trends in analytics and discover
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- Insights on Analytics
Metrics Madness: Understanding Scope for Analytics Newcomers
By Frank Wesley
Scope specifies to which data a custom dimension or metric will be applied, and when processed, helps determine....
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- Insights on Analytics
Is Your Website Working as Hard as You Are for the Next Business Opportunity?
By Sarah Levine Meyer
Companies cannot overlook the value their websites can provide current and prospective customers.
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- Insights on Analytics
QUICK HIT: Ask an Analytics Question, Get an Analytics Answer
By Website Magazine
Google is about to make its analytics offering far more accessible than ever before.
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- Design and Development
- Insights on Analytics
4 Metrics that Prove a Website Redesign is Imminent
By Simon Ensor
How can you use metrics to make data-driven decisions?
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- Software Everywhere
- Insights on Analytics
Voice Analytics for Intelligent Assistants
By Pete Prestipino
Adobe's Analytics is now able to track the performance of voice-enabled intelligent assistants from Amazon, Google, Apple, Microsoft and others.
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- Insights on Analytics
Audience & Customer Cohorts Everyone (Even You) Can Use
By Amberly Dressler
Exploring cohorts information publishers, e-commerce retailers and service providers can create, monitor and optimize.
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- Design and Development
- Insights on Analytics
Key Concepts in Designing & Optimizing for Conversion
By Pete Prestipino
An informal guide highlighting important terms and concepts for one of the most vital practices in the realm of digital - conversion optimization.
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- Insights on Analytics
Pirate Metrics: Acquisition, Activation, Retention, Referral and Revenue (AARRR)
By Pete Prestipino
Confused or overwhelmed by the abundance of analytics data? No need to walk the plank just yet. Embrace the "pirate" life matey!
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- Insights on Analytics
- Internet Advertising
Pinterest Looks to Big Data to Help Advertisers Maximize Sales Lift
By David Pepper
Big data and predictive analytics solution IRI is getting cozy with one of the Web's social media elite in Pinterest.
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