- Insights on Analytics
Audience & Customer Cohorts Everyone (Even You) Can Use
By Amberly Dressler
Exploring cohorts information publishers, e-commerce retailers and service providers can create, monitor and optimize.
Insights on Analytics
Website Magazine's Website Analytics Blog
Stay up to date on important trends in analytics and discover
practical strategies to accelerate your Web success!
Top Stories
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- Design and Development
- Insights on Analytics
Key Concepts in Designing & Optimizing for Conversion
By Pete Prestipino
An informal guide highlighting important terms and concepts for one of the most vital practices in the realm of digital - conversion optimization.
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- Insights on Analytics
Pirate Metrics: Acquisition, Activation, Retention, Referral and Revenue (AARRR)
By Pete Prestipino
Confused or overwhelmed by the abundance of analytics data? No need to walk the plank just yet. Embrace the "pirate" life matey!
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- Insights on Analytics
- Internet Advertising
Pinterest Looks to Big Data to Help Advertisers Maximize Sales Lift
By David Pepper
Big data and predictive analytics solution IRI is getting cozy with one of the Web's social media elite in Pinterest.
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- Insights on Analytics
On Cohorts & Direct Audience Optimization
By Pete Prestipino
Do you know how many users typically return the day after their initial visit or how many visits it takes on average to generate a conversion?
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- Software Everywhere
- Insights on Analytics
Collaborative Data Science for R Data Scientists
By Pete Prestipino
As the popularity of R rises there is increasing demand for tools and solutions to make the most of the opportunity.
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- Insights on Analytics
Get Started with Data Visualization
By Larry Alton
Many organizations can collect data but those that can present it to their audience in a coherent and engaging manner.
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- Insights on Analytics
- Internet Advertising
The Day That Last-Click Attribution Died
By Pete Prestipino
Google's new attribution solution should help brands understand how their marketing efforts are working together.
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- Insights on Analytics
Enhanced Analytics Support for AMP from Google
By Pete Prestipino
Google is rolling out an Analytics enhancement to provide a clearer picture of the performance of AMP and non-accelerated mobile pages.
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- Social Media Mavens
- Insights on Analytics
- Internet Advertising
Keep Better Tabs on Those Facebook Ad Campaigns
By Henry Gilbreath
Social media advertisers are looking for more intuitive and prescriptive insights and they may now have it thanks to Rival IQ.
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