- Software Everywhere
- Email Experience
Do Email Senders Really Need DMARC?
By Robert Cameron
Deliverability is top of mind, but are senders doing enough? Does DMARC provide another needed level of protection?
Email Experience
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- Email Experience
Are You Not Entertained? Super Simple Retention Rate Optimization Tips
By Bryce Newman
Is it easier/cheaper to acquire a new customer or retain an existing one?
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- Email Experience
Marketing Mastery: Get More Email Sign-Ups
By Pete Prestipino
For email to be a truly genuine driver of growth and revenue at the business level, acquisition of subscribers is imperative
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- Email Experience
Top 3 Ways to Measure Email ROI
By Megan Totka
It's time to start getting some definitive answers about email performance.
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- Email Experience
Yahoo is Really, Really Terrible
By Amberly Dressler
All Yahoo accounts that existed at the time of the Aug, 2013 data theft were likely affected.
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- Email Experience
- E-commerce Express
Delivering a More Lucrative Email Experience for Internet Retailers
By Pete Prestipino
Email marketing platform Emma has officially set its sights on a potentially lucrative market in e-commerce with several new integrations.
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- Email Experience
Gettin' All Up In the Inbox
By Pete Prestipino
Despite improvements in email technology and delivery practices by senders, 20% of commercial email still never reaches its intended target.
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- Email Experience
Winner, Winner! Multivariate Testing for Email Campaigns
By Pete Prestipino
Email marketers will now be able to test email creative in real-time to determine what combination of elements works best.
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- Email Experience
High Frequency Annoys Email Recipients
By Amberly Dressler
A new survey provides some telling indicators about people's feelings about email communication.
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- Email Experience
Fall 2017 Email Showcase
By Amberly Dressler
Check out these emails that caught our attention for their call-to-action or copy or design or delivery.
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