- Email Experience
3 Ways to Re-Engage Email Subscribers
By Ivy Shtereva
While the number of new email subscribers is growing and so are open rates, email engagement doesn’t follow this trend.
Email Experience
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- Email Experience
Live-On-the-Open Ad Placement for Email
By Pete Prestipino
Email is consistently ranked as one of the most effective channels for marketers but often underperforms when it comes to monetization.
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- Infographics
- Email Experience
Open Rates on Smartphones Soar
By Amberly Dressler
Movable Ink has released its Q1 2017 device preferences report.
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- Email Experience
The Effect of Emojis in Emails
By Amberly Dressler
Research surrounding the read rates of email subject lines containing emojis.
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- Software Everywhere
- Email Experience
Using Data to Personalize the Adaptive Journey
By David Harp
Marketing is about building relationships, but doing so authentically, consistently and at scale poses a challenge for most marketers.
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- Email Experience
Designing for the Mobile Email Experience
By Pete Prestipino
With well over half of consumers opening their email on mobile devices, it's time that designers start developing a better experience.
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- Email Experience
- Social Media Mavens
Channel Marketing Insights that Matter
By Pete Prestipino
Consumers appear to favor email over social media for interacting with brands.
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- Infographics
- Email Experience
- Social Media Mavens
Email Vs. Social (2017)
By Website Magazine
Which marketing channel drives the highest level of performance?
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- Email Experience
Trigger Emails Generate 5x the Click Rate
By Amberly Dressler
Four types of "trigger" emails can significantly increase key performance indicators.
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- Email Experience
- Design and Development
Email Gets Personal with Custom Images
By Pete Prestipino
Technologies are emerging which stand to further brands personalization initiatives.
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