- Internet Advertising
Bringing Clarity to Programmatic
By Walter Keith
Digital advertising solution Collective has announced that more than 30 integrations are now available for its Visto Enterprise Advertising Hub.
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- Internet Advertising
Capturing the Attention of Fast-Moving Consumers
By Theo Page
Did you ever watch a consumer as the surf the Web? They are fast moving and often pay little attention to what enterprises wish they would be doing.
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- Design and Development
- Internet Advertising
Display Ad Compression with Brotli
By Ken Biggs
The Web as you know it would not exist if publishers weren't able to monetize their offerings through advertising.
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- Internet Advertising
Header Bidding Choices for Amazon Publishers
By Pete Prestipino
PubMatic has announced an agreement with Amazon to expand publisher access to programmatic demand through its revenue management platform.
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- Internet Advertising
Use In-Market Audiences to Find Ideal Consumers
By Pete Prestipino
Bing is releasing new pilot offerings to help advertisers reach ideal consumers in the digital moments that matter...
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- Internet Advertising
How Artificial Intelligence is Revolutionizing the Ad Industry
By Mark Shore
Smart advertisers will invest in this new technology to drive better outcomes in their campaigns.
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- Insights on Analytics
- Internet Advertising
Pinterest Looks to Big Data to Help Advertisers Maximize Sales Lift
By David Pepper
Big data and predictive analytics solution IRI is getting cozy with one of the Web's social media elite in Pinterest.
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- Social Media Mavens
- Internet Advertising
What's Facebook Hiding in the Advertising Department?
By Pete Prestipino
Facebook's new "pre-campaign transparency tool" will enable advertiser to review where ads "could" run on and off the platform.
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- Internet Advertising
Bidding Strategies at AdWords in Focus
By Pete Prestipino
While advertising professionals won’t be out of work any time soon, their jobs have become increasingly less complicated.
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- Internet Advertising
Death to the Desktop with Device Targeting from Bing Ads
By Pete Prestipino
Advertisers using Bing Ads now have access to Desktop bid adjustment modifiers, making it possible for pure mobile campaigns.
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