- Internet Advertising
Can Blockchain Save Programmatic From Itself?
By Julius Blackwell
Fraud long plagued digital advertising but with the speed at which programmatic networks work, the problem is greatly amplified.
'Net Advertising
Top Stories
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- Internet Advertising
Google Clears Confusion Around Average Position
By Rose Wolfe
Google Ads is hoping to bring more clarity to how advertisers measure their success with the introduction of four new position metrics.
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- Internet Advertising
Paralell Tracking in AdWords
By Pete Prestipino
Fast loading websites have long been a desire of most digital enterprises; speed matters greatly today and it is increasing in importance once again.
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- Internet Advertising
Buy Digital Audio Ad Inventory Through Google DoubleClick
By Pete Prestipino
Most brands don't currently advertise on streaming platforms, but availability through Google's DoubleClick Bid Manager will likely change that.
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- Internet Advertising
Video Ad Completion Rates Reach New Highs, While Fraud Rates See New Lows
By Pete Prestipino
The way consumers interact with media is almost completely different than it was just a few short years ago...
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- Internet Advertising
- Content Engineer
9 Key Marketing Strategies You May Have Neglected
By Lexie Lu
Add new methods to your repertoire until you find the perfect mix of marketing tactics.
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- Mobile World
- Internet Advertising
QUICK HIT: Apps Are Driving Mobile Ad Growth Globally
By Website Magazine
Advancements in mobile monetization technology is resulting in big profits for the digital advertising ecosystem.
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- E-commerce Express
- Internet Advertising
Personalized Marketing for Magento Commerce with AdRoll in Focus
By Pete Prestipino
Web retailers must optimize the experience on-site and before customers actually get there...
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- Infographics
- Social Media Mavens
- Internet Advertising
Social Ad Spending Remains Strong
By Pete Prestipino
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
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- Software Everywhere
- Mobile World
- Internet Advertising
Optimize Google's Universal App Campaigns
By Pete Prestipino
Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
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