- E-commerce Express
- Internet Advertising
Using Video Content to Drive Product Sales
By Jeremy Wills
Struggling to come up with a great idea for video content? Take some inspiration from North-American-based, tech-focused retailer Newegg.
'Net Advertising
Digital Advertising News & Updates from Website Magazine
Stay up to date on important developments in digital advertising
news and discover effective strategies to accelerate your Web success!
Top Stories
-
-
- Software Everywhere
- Internet Advertising
Adopt Header Bidding or Risk Progressive Decline in Inventory
By Pete Prestipino
As header bidding becomes more popular, publishers are moving away from waterfall integrations.
-
- Internet Advertising
Microsoft Adding a Chatbot Extension to Search Results
By Polly Page
Microsoft will begin using a new chatbot extension, creating an excellent opportunity for digital advertisers.
-
- Internet Advertising
QUICK HIT: Google's AdWords Scripts Refresh in Focus
By Tiffany Jacobs
Google added several new capabilities to its AdWords Scripts in the new AdWords interface which should make account management much easier.
-
- Insights on Analytics
- Internet Advertising
Adobe & the Connected Advertising Experience
By Pete Prestipino
Digital ubiquity is fast approaching as consumers connect wherever they can - including from their TVs. The question is, are enterprises ready?
-
- Internet Advertising
Advertisers, Baby Boomers Watch YouTube Too
By Amberly Dressler
Advertisers should challenge the biases they may carry to their spending and targeting decisions.
-
- Infographics
- Internet Advertising
Google's Expanded Text Ads in Focus: Practical Tips for High-Performance
By Website Magazine
Google's new expanded text ad format is expected to roll out in the coming months; how do they differ from the old text format?
-
- E-commerce Express
- Internet Advertising
Rediscover Visitors With Remarketing Ads
By Pete Prestipino
Your best prospects may have already visited your online store but never purchased anything; what are you doing to encourage their return?
-
- Internet Advertising
One Small Step for Google, One Giant Leap for Digital Advertisers
By Pete Prestipino
For as long as many of us can remember, advertising fraud has been a real and pervasive threat in the online marketing community.
-
- Infographics
- Internet Advertising
INFOGRAPHIC: 6 Types of Effective Retargeting
By Website Magazine
Retargeting gives marketers a second change to convert past visitors into buyers. What's the "right" type for your enterprise?
Request a Free Subscription to Website Magazine!