Affiliate Insider Internet Advertising Can Publishers Deliver Better Results? By Pete Prestipino Measurement and analytics vendor Integral Ad Science has announced an optimization solution to help publishers maximize inventory yield.
Internet Advertising The Rise of Marketing Mix Modeling By Corinne Hanson Accurate and detailed reporting is of paramount importance to the success of digital advertising initiatives for brands both large and small.
Internet Advertising Programmatic Ad Buying in Decline By Louis Webb Programmatic ad buying declined 12 percent in Q1 2017 versus the same time last year.
Mastering Search Internet Advertising Improve Your Search Value by Combining PPC & SEO By Andy Beohar Mixing paid and organic search strategies can give marketers the traffic boost they crave.
Internet Advertising Seriously, How Long Can You Ignore Podcasting? By Pete Prestipino Podcast ad revenue grew 85 percent since last year (2016) and is on track to reach more than $220 million in 2017.
Internet Advertising Is This a Better Keyword Tool for Digital Advertisers? By Pete Prestipino WordStream has unveiled a new and vastly improved keyword tool designed for digital advertisers (instead of SEOs).
Internet Advertising Google's AdWords Editor Keeps Getting Smarter By Pete Prestipino Google has released a new version of its AdWords Editors that should simplify advertiser workflows and make it far easier to manage campaigns.
Internet Advertising Where Mobile Programmatic Ad Fraud is the Worst By Ken Meloni In which countries is RTB impression fraud the worst and which categories see the most malicious activity?
Internet Advertising Compare Your Ad Campaigns Against Competitors By Pete Prestipino Bing Ads now offering competitive metrics (aka share of voice metrics) to in-line performance views for advertisers.
Internet Advertising Bringing Clarity to Programmatic By Walter Keith Digital advertising solution Collective has announced that more than 30 integrations are now available for its Visto Enterprise Advertising Hub.