- Internet Advertising
The Rise of Marketing Mix Modeling
By Corinne Hanson
Accurate and detailed reporting is of paramount importance to the success of digital advertising initiatives for brands both large and small.
'Net Advertising
Top Stories
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- Internet Advertising
Programmatic Ad Buying in Decline
By Louis Webb
Programmatic ad buying declined 12 percent in Q1 2017 versus the same time last year.
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- Mastering Search
- Internet Advertising
Improve Your Search Value by Combining PPC & SEO
By Andy Beohar
Mixing paid and organic search strategies can give marketers the traffic boost they crave.
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- Internet Advertising
Seriously, How Long Can You Ignore Podcasting?
By Pete Prestipino
Podcast ad revenue grew 85 percent since last year (2016) and is on track to reach more than $220 million in 2017.
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- Internet Advertising
Is This a Better Keyword Tool for Digital Advertisers?
By Pete Prestipino
WordStream has unveiled a new and vastly improved keyword tool designed for digital advertisers (instead of SEOs).
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- Internet Advertising
Google's AdWords Editor Keeps Getting Smarter
By Pete Prestipino
Google has released a new version of its AdWords Editors that should simplify advertiser workflows and make it far easier to manage campaigns.
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- Internet Advertising
Where Mobile Programmatic Ad Fraud is the Worst
By Ken Meloni
In which countries is RTB impression fraud the worst and which categories see the most malicious activity?
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- Internet Advertising
Compare Your Ad Campaigns Against Competitors
By Pete Prestipino
Bing Ads now offering competitive metrics (aka share of voice metrics) to in-line performance views for advertisers.
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- Internet Advertising
Bringing Clarity to Programmatic
By Walter Keith
Digital advertising solution Collective has announced that more than 30 integrations are now available for its Visto Enterprise Advertising Hub.
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- Internet Advertising
Capturing the Attention of Fast-Moving Consumers
By Theo Page
Did you ever watch a consumer as they surf the Web? They are fast moving and often pay little attention to what enterprises wish they would be doing.
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