E-commerce Express Internet Advertising Personalized Marketing for Magento Commerce with AdRoll in Focus By Pete Prestipino Web retailers must optimize the experience on-site and before customers actually get there...
Infographics Social Media Mavens Internet Advertising Social Ad Spending Remains Strong By Pete Prestipino Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
Software Everywhere Mobile World Internet Advertising Optimize Google's Universal App Campaigns By Pete Prestipino Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
Internet Advertising Content Engineer Outside Youtube with the New Outstream Video Ad Unit By Evan Kim Google new video ad unit does not require placement in a YouTube video.
Mobile World Internet Advertising Value Exchange Ads Lead to Higher Engagement By Pete Prestipino Overview of a recent TapJoy study on the effect of rewarded ads on user value.
Design and Development Internet Advertising With Ad Blocking on the Rise, Will Publishers Embrace Google's Funding Choices? By Pete Prestipino Publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.
Social Media Mavens Internet Advertising The Secrets of Social Advertising By Pete Prestipino Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
Internet Advertising TECH TALK: Retargeting and the Path to Least Annoyance By Website Magazine Brands should expect more targeted experiences because the criteria for people to be shown an ad will get more stringent.
Internet Advertising 6 Ways to Stretch Your Marketing Budget By Arielle Kimbarovsky 6 ways you can stretch your company’s marketing budget to grow revenue and profits.
Internet Advertising Movers and Shakers Navigating the "Three Internets" By Ryan Kelly How Internet fragmentation is creating a "world wide" pain for digital marketers.