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- E-commerce Express
- Internet Advertising
Personalized Marketing for Magento Commerce with AdRoll in Focus

By Pete Prestipino

Web retailers must optimize the experience on-site and before customers actually get there...
- Infographics
- Social Media Mavens
- Internet Advertising
Social Ad Spending Remains Strong

By Pete Prestipino

Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
- Software Everywhere
- Mobile World
- Internet Advertising
Optimize Google's Universal App Campaigns

By Pete Prestipino

Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
- Internet Advertising
- Content Engineer
Outside Youtube with the New Outstream Video Ad Unit

By Evan Kim

Google new video ad unit does not require placement in a YouTube video.
- Mobile World
- Internet Advertising
Value Exchange Ads Lead to Higher Engagement

By Pete Prestipino

Overview of a recent TapJoy study on the effect of rewarded ads on user value.
- Design and Development
- Internet Advertising
With Ad Blocking on the Rise, Will Publishers Embrace Google's Funding Choices?

By Pete Prestipino

Publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.
- Social Media Mavens
- Internet Advertising
The Secrets of Social Advertising

By Pete Prestipino

Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
- Internet Advertising
TECH TALK: Retargeting and the Path to Least Annoyance

By Website Magazine

Brands should expect more targeted experiences because the criteria for people to be shown an ad will get more stringent.
- Internet Advertising
6 Ways to Stretch Your Marketing Budget

By Arielle Kimbarovsky

6 ways you can stretch your company’s marketing budget to grow revenue and profits.
- Internet Advertising
- Movers and Shakers
Navigating the "Three Internets"

By Ryan Kelly

How Internet fragmentation is creating a "world wide" pain for digital marketers.

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