- Infographics
- Social Media Mavens
- Internet Advertising
Social Ad Spending Remains Strong
By Pete Prestipino
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
'Net Advertising
Top Stories
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- Software Everywhere
- Mobile World
- Internet Advertising
Optimize Google's Universal App Campaigns
By Pete Prestipino
Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
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- Internet Advertising
- Content Engineer
Outside Youtube with the New Outstream Video Ad Unit
By Evan Kim
Google new video ad unit does not require placement in a YouTube video.
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- Mobile World
- Internet Advertising
Value Exchange Ads Lead to Higher Engagement
By Pete Prestipino
Overview of a recent TapJoy study on the effect of rewarded ads on user value.
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- Design and Development
- Internet Advertising
With Ad Blocking on the Rise, Will Publishers Embrace Google's Funding Choices?
By Pete Prestipino
Publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.
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- Social Media Mavens
- Internet Advertising
The Secrets of Social Advertising
By Pete Prestipino
Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
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- Internet Advertising
TECH TALK: Retargeting and the Path to Least Annoyance
By Website Magazine
Brands should expect more targeted experiences because the criteria for people to be shown an ad will get more stringent.
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- Internet Advertising
6 Ways to Stretch Your Marketing Budget
By Arielle Kimbarovsky
6 ways you can stretch your company’s marketing budget to grow revenue and profits.
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- Internet Advertising
- Movers and Shakers
Navigating the "Three Internets"
By Ryan Kelly
How Internet fragmentation is creating a "world wide" pain for digital marketers.
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- Internet Advertising
- Stat Watch
STAT WATCH: The Rise of Programmatic Display Advertising
By Pete Prestipino
80 percent of digital display ads will be bought programmatically in 2018.
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