- Infographics
- Internet Advertising
Questions to Ask Your Retargeting Provider
By Website Magazine
Retargeting can be a fast way to lose control...
'Net Advertising
Top Stories
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- Social Media Mavens
- Internet Advertising
Quora's Contextual & Behavioral Targeting in Focus
By Angie Thornton
Quora is quickly becoming one of the best advertising solutions in the social/user market today in terms of the availability of its features.
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- Internet Advertising
Don't Panic Over Google Ad Blocking
By Pete Prestipino
Google has begun blocking ads in Chrome and the implications 'could' be significant - but probably won't.
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- Internet Advertising
- Content Engineer
A Better Way to Build Owned Audience
By Website Magazine
If you don't own the channel, can you monetize a digital audience?
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- Local Matters
- Internet Advertising
An End-to-End, Self-Service Platform for Location Targeting
By Pete Prestipino
Improvements in location technology are proving increasingly attractive for marketers - particuarly those in the brick-and-mortar realm.
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- Insights on Analytics
- Internet Advertising
Viewability Metrics Lead to Greater Trust and Transparency
By Pete Prestipino
Paid content solution Bidtellect has announced an expanded partnership with measurement and analytics vendor Integral Ad Science.
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- Internet Advertising
QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software
By Website Magazine
Advertisers spent 10% more on their search ad campaigns in Q4 2017 than they did in Q4 2016.
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- Internet Advertising
Dynamic Video Retargeting: Facebook, AdWords or Both?
By Sarah Nochimowski
Perhaps marketers can use Facebook and AdWords, but in distinct phases for their campaigns.
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- Affiliate Insider
- Internet Advertising
Take it In-Store: Using Digital Coupons to Drive Non-Web Retail Sales
By Pete Prestipino
Personalized digital promotions company RevTrax announced a partnership with the Rakuten Marketing Affiliate Network.
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- Internet Advertising
A Closer Look at AdWords Ad Variations
By Pete Prestipino
Google's "ad variations" feature was welcomed with open virtual arms by those that manage large-scale performance ad campaigns.
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