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- Infographics
- Internet Advertising
Questions to Ask Your Retargeting Provider

By Website Magazine

Retargeting can be a fast way to lose control...
- Social Media Mavens
- Internet Advertising
Quora's Contextual & Behavioral Targeting in Focus

By Angie Thornton

Quora is quickly becoming one of the best advertising solutions in the social/user market today in terms of the availability of its features.
- Internet Advertising
Don't Panic Over Google Ad Blocking

By Pete Prestipino

Google has begun blocking ads in Chrome and the implications 'could' be significant - but probably won't.
- Internet Advertising
- Content Engineer
A Better Way to Build Owned Audience

By Website Magazine

If you don't own the channel, can you monetize a digital audience?
- Local Matters
- Internet Advertising
An End-to-End, Self-Service Platform for Location Targeting

By Pete Prestipino

Improvements in location technology are proving increasingly attractive for marketers - particuarly those in the brick-and-mortar realm.
- Insights on Analytics
- Internet Advertising
Viewability Metrics Lead to Greater Trust and Transparency

By Pete Prestipino

Paid content solution Bidtellect has announced an expanded partnership with measurement and analytics vendor Integral Ad Science.
- Internet Advertising
QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software

By Website Magazine

Advertisers spent 10% more on their search ad campaigns in Q4 2017 than they did in Q4 2016.
- Internet Advertising
Dynamic Video Retargeting: Facebook, AdWords or Both?

By Sarah Nochimowski

Perhaps marketers can use Facebook and AdWords, but in distinct phases for their campaigns.
- Affiliate Insider
- Internet Advertising
Take it In-Store: Using Digital Coupons to Drive Non-Web Retail Sales

By Pete Prestipino

Personalized digital promotions company RevTrax announced a partnership with the Rakuten Marketing Affiliate Network.
- Internet Advertising
A Closer Look at AdWords Ad Variations

By Pete Prestipino

Google's "ad variations" feature was welcomed with open virtual arms by those that manage large-scale performance ad campaigns.

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