Infographics Internet Advertising Questions to Ask Your Retargeting Provider By Website Magazine Retargeting can be a fast way to lose control...
Social Media Mavens Internet Advertising Quora's Contextual & Behavioral Targeting in Focus By Angie Thornton Quora is quickly becoming one of the best advertising solutions in the social/user market today in terms of the availability of its features.
Internet Advertising Don't Panic Over Google Ad Blocking By Pete Prestipino Google has begun blocking ads in Chrome and the implications 'could' be significant - but probably won't.
Internet Advertising Content Engineer A Better Way to Build Owned Audience By Website Magazine If you don't own the channel, can you monetize a digital audience?
Local Matters Internet Advertising An End-to-End, Self-Service Platform for Location Targeting By Pete Prestipino Improvements in location technology are proving increasingly attractive for marketers - particuarly those in the brick-and-mortar realm.
Insights on Analytics Internet Advertising Viewability Metrics Lead to Greater Trust and Transparency By Pete Prestipino Paid content solution Bidtellect has announced an expanded partnership with measurement and analytics vendor Integral Ad Science.
Internet Advertising QUICK HIT: Ad Engagement Explodes in Q4 at Marin Software By Website Magazine Advertisers spent 10% more on their search ad campaigns in Q4 2017 than they did in Q4 2016.
Internet Advertising Dynamic Video Retargeting: Facebook, AdWords or Both? By Sarah Nochimowski Perhaps marketers can use Facebook and AdWords, but in distinct phases for their campaigns.
Affiliate Insider Internet Advertising Take it In-Store: Using Digital Coupons to Drive Non-Web Retail Sales By Pete Prestipino Personalized digital promotions company RevTrax announced a partnership with the Rakuten Marketing Affiliate Network.
Internet Advertising A Closer Look at AdWords Ad Variations By Pete Prestipino Google's "ad variations" feature was welcomed with open virtual arms by those that manage large-scale performance ad campaigns.