'Net Advertising

• Internet Advertising

Google Expands Customer Match Feature to Target Users By Address & Phone

By Pete Prestipino

Google expanded how advertisers can target users with their Customer Match offering to include phone number and physical addresses.

• Internet Advertising

Swipe Right: A Mobile Ad Format Designed to Engage

The problem with most mobile advertising formats is that they are often focused on awareness more so than performance...

• Insights on Analytics
• Internet Advertising

Measure Twitter In-Stream Video Ads with Innovid

By Mark Cousins

Measuring the performance of video ad campaigns can be very difficult in itself, but when that video is streaming it can seem impossible.

• Internet Advertising

Bid Management & Optimization of Bing Search with Adobe Ad Cloud

By Pete Prestipino

Adobe Advertising Cloud announced three new enhancements to bid management and optimization for Bing advertisers.

• Internet Advertising

The Biggest Bot Network

By Pete Prestipino

Digital advertising may have just suffered its biggest bot attack yet - and it may have cost enterprises millions.

• Internet Advertising

QUICK HIT: Advertising's Future is Programmatic

By Website Magazine

Over two-thirds of all digital display advertising (67 percent) will be traded programmatically by 2019

• Social Media Mavens
• Internet Advertising

Lead Generation Improvements at LinkedIn

By Pete Prestipino

LinkedIn has certainly had a busy year and it is proving very beneficial for enterprises and their workers.

• Social Media Mavens
• Internet Advertising

Reddit as a Social Advertising Powerhouse?

By Pete Prestipino

The social media platform is providing advertisers more insights into who saw their ads and how many of those users visited a brand's website.

• Internet Advertising

Addressing Demand-Side Ad Fraud Woes

By Pete Prestipino

Pubmatic announced a program that will offer a money-back guarantee for demand-side partners if fraud is detected on its platform.

• Mobile World
• Internet Advertising

Competitive Discovery & the Real Value of App Ads

By Pete Prestipino

How do your mobile app advertising campaigns compare to those of your industry competitors? You're about to find out.