Internet Advertising Google Expands Customer Match Feature to Target Users By Address & Phone By Pete Prestipino Google expanded how advertisers can target users with their Customer Match offering to include phone number and physical addresses.
Internet Advertising Swipe Right: A Mobile Ad Format Designed to Engage The problem with most mobile advertising formats is that they are often focused on awareness more so than performance...
Insights on Analytics Internet Advertising Measure Twitter In-Stream Video Ads with Innovid By Mark Cousins Measuring the performance of video ad campaigns can be very difficult in itself, but when that video is streaming it can seem impossible.
Internet Advertising Bid Management & Optimization of Bing Search with Adobe Ad Cloud By Pete Prestipino Adobe Advertising Cloud announced three new enhancements to bid management and optimization for Bing advertisers.
Internet Advertising The Biggest Bot Network By Pete Prestipino Digital advertising may have just suffered its biggest bot attack yet - and it may have cost enterprises millions.
Internet Advertising QUICK HIT: Advertising's Future is Programmatic By Website Magazine Over two-thirds of all digital display advertising (67 percent) will be traded programmatically by 2019
Social Media Mavens Internet Advertising Lead Generation Improvements at LinkedIn By Pete Prestipino LinkedIn has certainly had a busy year and it is proving very beneficial for enterprises and their workers.
Social Media Mavens Internet Advertising Reddit as a Social Advertising Powerhouse? By Pete Prestipino The social media platform is providing advertisers more insights into who saw their ads and how many of those users visited a brand's website.
Internet Advertising Addressing Demand-Side Ad Fraud Woes By Pete Prestipino Pubmatic announced a program that will offer a money-back guarantee for demand-side partners if fraud is detected on its platform.
Mobile World Internet Advertising Competitive Discovery & the Real Value of App Ads By Pete Prestipino How do your mobile app advertising campaigns compare to those of your industry competitors? You're about to find out.