- Internet Advertising
Branch Out from Google for Paid Ads
By Kayla Matthews
It's smart business to diversify your marketing channels.
'Net Advertising
Top Stories
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- Internet Advertising
QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score
By Pete Prestipino
Attribution and ad-tracking platform Barometric has released a free tool for Web publishers to identify fraudulent traffic.
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- Internet Advertising
Breaking Down Your Website Ad Spend: Why It Matters.
By Sam Goldberg
Ad tech can be difficult to understand, but advertisers need to start demanding transparency.
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- Software Everywhere
- Internet Advertising
Omnichannel Marketing Gets Personal
By Harriet Goldberg
It can be easy to forget that marketing is really about people and optimizing/improving the relationship brands have with them.
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- Internet Advertising
Quick Hit: Ad Spend Booming Despite Ad Blockers
By Website Magazine
Ad blockers present a threat, but there is opportunity to deliver more personal and accepted ads.
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- E-commerce Express
- Internet Advertising
Driving Product Discovery on Mobile with Google's Showcase Shopping Ads
By Hayden Rice
Internet retailers are desperately looking for ways to generate more awareness and acquire more users - particularly as they use their mobile devices.
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- E-commerce Express
- Internet Advertising
Using Video Content to Drive Product Sales
By Jeremy Wills
Struggling to come up with a great idea for video content? Take some inspiration from North-American-based, tech-focused retailer Newegg.
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- Software Everywhere
- Internet Advertising
Adopt Header Bidding or Risk Progressive Decline in Inventory
By Pete Prestipino
As header bidding becomes more popular, publishers are moving away from waterfall integrations.
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- Internet Advertising
Microsoft Adding a Chatbot Extension to Search Results
By Polly Page
Microsoft will begin using a new chatbot extension, creating an excellent opportunity for digital advertisers.
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- Internet Advertising
QUICK HIT: Google's AdWords Scripts Refresh in Focus
By Tiffany Jacobs
Google added several new capabilities to its AdWords Scripts in the new AdWords interface which should make account management much easier.
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