Internet Advertising Speeding Up the Ad Experience with Parallel Tracking By Pete Prestipino Too many tracking codes can slow down the advertising experience dramatically, but parallel tracking is here to save the digital day.
Internet Advertising Branch Out from Google for Paid Ads By Kayla Matthews It's smart business to diversify your marketing channels.
Internet Advertising QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score By Pete Prestipino Attribution and ad-tracking platform Barometric has released a free tool for Web publishers to identify fraudulent traffic.
Internet Advertising Breaking Down Your Website Ad Spend: Why It Matters. By Sam Goldberg Ad tech can be difficult to understand, but advertisers need to start demanding transparency.
Software Everywhere Internet Advertising Omnichannel Marketing Gets Personal By Harriet Goldberg It can be easy to forget that marketing is really about people and optimizing/improving the relationship brands have with them.
Internet Advertising Quick Hit: Ad Spend Booming Despite Ad Blockers By Website Magazine Ad blockers present a threat, but there is opportunity to deliver more personal and accepted ads.
E-commerce Express Internet Advertising Driving Product Discovery on Mobile with Google's Showcase Shopping Ads By Hayden Rice Internet retailers are desperately looking for ways to generate more awareness and acquire more users - particularly as they use their mobile devices.
E-commerce Express Internet Advertising Using Video Content to Drive Product Sales By Jeremy Wills Struggling to come up with a great idea for video content? Take some inspiration from North-American-based, tech-focused retailer Newegg.
Software Everywhere Internet Advertising Adopt Header Bidding or Risk Progressive Decline in Inventory By Pete Prestipino As header bidding becomes more popular, publishers are moving away from waterfall integrations.
Internet Advertising Microsoft Adding a Chatbot Extension to Search Results By Polly Page Microsoft will begin using a new chatbot extension, creating an excellent opportunity for digital advertisers.