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Top Stories

- Internet Advertising
Speeding Up the Ad Experience with Parallel Tracking

By Pete Prestipino

Too many tracking codes can slow down the advertising experience dramatically, but parallel tracking is here to save the digital day.
- Internet Advertising
Branch Out from Google for Paid Ads

By Kayla Matthews

It's smart business to diversify your marketing channels.
- Internet Advertising
QUICK HIT: Spotting Fraudulent Web Traffic with Clean Score

By Pete Prestipino

Attribution and ad-tracking platform Barometric has released a free tool for Web publishers to identify fraudulent traffic.
- Internet Advertising
Breaking Down Your Website Ad Spend: Why It Matters.

By Sam Goldberg

Ad tech can be difficult to understand, but advertisers need to start demanding transparency.
- Software Everywhere
- Internet Advertising
Omnichannel Marketing Gets Personal

By Harriet Goldberg

It can be easy to forget that marketing is really about people and optimizing/improving the relationship brands have with them.
- Internet Advertising
Quick Hit: Ad Spend Booming Despite Ad Blockers

By Website Magazine

Ad blockers present a threat, but there is opportunity to deliver more personal and accepted ads.
- E-commerce Express
- Internet Advertising
Driving Product Discovery on Mobile with Google's Showcase Shopping Ads

By Hayden Rice

Internet retailers are desperately looking for ways to generate more awareness and acquire more users - particularly as they use their mobile devices.
- E-commerce Express
- Internet Advertising
Using Video Content to Drive Product Sales

By Jeremy Wills

Struggling to come up with a great idea for video content? Take some inspiration from North-American-based, tech-focused retailer Newegg.
- Software Everywhere
- Internet Advertising
Adopt Header Bidding or Risk Progressive Decline in Inventory

By Pete Prestipino

As header bidding becomes more popular, publishers are moving away from waterfall integrations.
- Internet Advertising
Microsoft Adding a Chatbot Extension to Search Results

By Polly Page

Microsoft will begin using a new chatbot extension, creating an excellent opportunity for digital advertisers.

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