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- E-commerce Express
- Internet Advertising
Is Your Shopping Ad in the Absolute Top Spot?

By Pete Prestipino

Google is rolling out two new reporting features in "product status" reporting and "absolute top" impression share.
- Software Everywhere
- Internet Advertising
Set It & Forget It Marketing Is Over

By Pete Prestipino

To be successful in today's digital landscape, enterprises must be able to take a range of market dynamics into consideration...
- Affiliate Insider
- Internet Advertising
Using Outbrain's Extended Network to Reach Target Audiences at Scale

By Sal Branson

The new OEN offering enables marketers to access additional native inventory and buy those ad placements using CPC pricing...
- Social Media Mavens
- Internet Advertising
Tapping Into the New LinkedIn Audience Network

By Pete Prestipino

Audience networks are increasingly common among companies with immense advertising potential...
- Internet Advertising
Looming Changes to AdWords Ad Rotation

By Pete Prestipino

Google announced that it will be simplifying their ad rotation options to just two settings: “optimize” and “rotate indefinitely”
- Internet Advertising
Bing Brings Dynamic Search Ads to the U.S.

By Brett Cumberland

Bing's Dynamic Search Ads are served by landing page content instead of keywords provided by the advertisers...
- E-commerce Express
- Internet Advertising
E-Commerce Quickly Disrupting Advertising, Not Just Retail

By Chris Peterson

As e-commerce companies plow through the advertising landscape from digital to TV media, they leave many traditions behind them.
- Affiliate Insider
- Internet Advertising
Google's War Against Popups Continues in All Its Self-Serving Glory

By Pete Prestipino

Pop-ups are responsible for a whopping 97 percent of noted violations according to a new report from the Coalition for Better Ads.
- Mastering Search
- Internet Advertising
Back to Basics: What's the Difference Between SEO and PPC?

By Derek Robinson

To get ranked that high on Google, there are basically two ways to do that (SEO and PPC), but which is right for your business?
- Internet Advertising
Dramatic Changes to Google's Sitelinks on Mobile Search Results

By Pete Prestipino

The manner in which Google's mobile search ads show sitelinks, callouts and structured snippets is changing - and really, in quite dramatic fashion.

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