Local Matters

• Local Matters

Quiz Time! Are You a Headline Hero?

By Website Magazine Staff

Are the headlines you're creating and sharing helping or hurting your digital enterprise?

• Local Matters
• Internet Advertising

Waiting On A Train with Location-Based Targeting

By Pete Prestipino

The need for such location targeting is driving growth for software and solution offerings that can provide such capabilities.

• Local Matters
• Mastering Search

Google Local Search Lets Local Biz Users Schedule Direct

Google is now enabling consumers to schedule reservations directly from Google Maps and Google Search.

• Local Matters

Editor's Letter: Hear Them in Context (Website Magazine July 2017)

By Website Magazine

A behind-the-scenes look at the July 2017 issue of Website Magazine.

• Local Matters

Local Brand Page vs. Corporate Websites

By Rosemary Lira

Research from MomentFeed reveals that 84.8 percent of all consumer impressions happen on digital assets that "represent" individual stores

• Local Matters
• Social Media Mavens
• Internet Advertising

Local Matters to Snap; Is it The Same for Millennials?

By Pete Prestipino

With the recent acquisition of Placed, Snap is addressing a significant problem in the market - that online ads are capable of driving offline sales.

• Local Matters
• Mastering Search

Consumer Product Search and Brand Relationships in Focus

By Gretchen Spencer

SearchDex revealed some interesting insights on consumer behavior around online searching, shopping and browsing

• Local Matters
• Internet Advertising

Leveraging Weather Data for In-Store Messaging Experiences

By Pete Prestipino

Swirl Networks and AccuWeather have announced a partnership that will bring real-time weather targeting capabilities indoors.

• Local Matters
• Mastering Search

Navigating the Local Landscape

By Peter Prestipino

For those looking to employ best practices and optimize their local presence over the long term, consider the following.

• Local Matters

Essential Local Directories for Visibility

By Amberly Dressler

A list of the top 100 directory sites.