- Local Matters
Local Brand Page vs. Corporate Websites
By Rosemary Lira
Research from MomentFeed reveals that 84.8 percent of all consumer impressions happen on digital assets that "represent" individual stores
Local Matters
Local Web Marketing Blog & Articles from Website Magazine
Stay up to date on key developments on the local Web
and access articles and reviews to accelerate your success.
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Local Matters to Snap; Is it The Same for Millennials?
By Pete Prestipino
With the recent acquisition of Placed, Snap is addressing a significant problem in the market - that online ads are capable of driving offline sales.
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- Local Matters
- Mastering Search
Consumer Product Search and Brand Relationships in Focus
By Gretchen Spencer
SearchDex revealed some interesting insights on consumer behavior around online searching, shopping and browsing
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- Local Matters
- Internet Advertising
Leveraging Weather Data for In-Store Messaging Experiences
By Pete Prestipino
Swirl Networks and AccuWeather have announced a partnership that will bring real-time weather targeting capabilities indoors.
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- Local Matters
- Mastering Search
Navigating the Local Landscape
By Peter Prestipino
For those looking to employ best practices and optimize their local presence over the long term, consider the following.
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- Local Matters
Essential Local Directories for Visibility
By Amberly Dressler
A list of the top 100 directory sites.
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- Local Matters
Navigating the Local Web Landscape
By Robert Hinckley
Local optimization doesn't need to be complicated. Think like a user, commit to providing an experience that benefits them, and build relationships.
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- Local Matters
New Local Review Guidelines from Google
By Pete Prestipino
Explore consumer review elements that influence conversion - be it the purchase of a product or the subscription to a service or solution.
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- Local Matters
- Mobile World
Local Businesses: Yelp Can Now Answer Questions
By Pete Prestipino
Yelp's new Question and Answer feature enables businesses to answer specific questions from prospective and current customers.
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- Local Matters
- Mastering Search
5 Major Changes to Expect from Local SEO
By Travis Bliffen
Search engines must respond to the shift in the way people use technology, and nowhere is that more apparent than at the local level.
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