- Local Matters
- Mastering Search
7 Essential Steps for a Successful Local Marketing Strategy
By Ravi Sharma
Implementing a local marketing strategy is essential for any local business that hopes to succeed in today's web-first world.

Implementing a local marketing strategy is essential for any local business that hopes to succeed in today's web-first world.
The last thing business owners want to have to worry about as they struggle to stay afloat is their Google My Business (GMB) listing.
Local SEO is more important than ever. The immediate benefits are obvious, including being found by local users, greater chance of converting them.
The double-digit growth of Spanish-speaking businesses across the United States offers B2B marketers huge potential...
Reviews are an essential aspect of the digital experience for consumers, but it's difficult for many enterprises to take advantage of the insights...
From Website Magazine's "Readers Speak" series, Snowpak's David Chi shares some insights on how his company is using content marketing.
Improvements in location technology are proving increasingly attractive for marketers - particuarly those in the brick-and-mortar realm.
If the map pack you are aiming for does not mirror the organic results, all you need is a few tweaks to break into the top three spots.
GoDaddy users will now be able to create and manage their Google My Business listings within GoCentral.
Google provided no indication how local businesses can control or modify this information if it does prove to be inaccurate.