- Mastering Search
Keeping the Digital Front Door Open for Local Shoppers
By Miriam Ellis
Dedicating resources to the development of a location data management strategy isn’t optional.
Mastering Search
Top Stories
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- Mastering Search
301 Redirects: A Potentially Manipulative Link Building Tactic that Works?
By Travis Bliffen
As long as rankings are determined by an algorithm, there will be ways to manipulate the results.
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- Software Everywhere
- Mastering Search
Majestic Backlink Tool Launches Improved SEO Metrics Reporting
By Karl Hindle
In Website Magazine's new Reader Reviews series, Wellspring Search CEO Karl Hindle shares his insights on recent upgrades at Majestic.
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- Mastering Search
SEO for Annual & Recurring Items or Events
By Pete Prestipino
Google's John Mueller recently posted some practical guidance on how to deal with recurring and updated items that's worth a review.
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- Local Matters
- Mastering Search
Manage Local Business Listings within Google Search
By Pete Prestipino
Google recently introduced a dashboard within Google Search results pages that will enable local businesses to edit their listings.
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- Mastering Search
The Cost of Doing Business: Budgeting for Search Marketing Today
By Travis Bliffen
There are two common mistakes that lead to profit eating cost of acquisition per customer numbers.
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- Mastering Search
What Makes a Good Backlink?
By Travis Bliffen
If you are going to go through all the effort to land a link, you want to be sure it is one Google will reward you for.
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- Mastering Search
- Design and Development
Deep Linking Mobile Apps; The Getting Started Guide
By Pete Prestipino
Deep linking to mobile apps is a great way to drive interaction rates among existing users and in some cases attract new users.
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- Mastering Search
Building Links for the Lazy Marketer
By Jay Kang
Content creation is not the only way to get links.
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- Mastering Search
Location and Personalization: Creating a Geotargeted UX
By Travis Bliffen
Are you using all the data you already have to give your customers the best experience possible?
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