Mastering Search Search Secrets: Structured Data for the Mobile Web By Pete Prestipino With more than half of all web traffic coming from mobile, one of the smartest things Web Pro's can do is to use structured data.
Mastering Search Now Are You Ready for AMP? By Amberly Dressler Web professionals should take a closer look at the progress this project has made.
Mastering Search Design and Development How to Get Away with Popups By Pete Prestipino The use of pop-ups (as well as overlays, modals, and interstitials) is hotly debated among 'Net professionals. Should you use, or keep using, them?
Mastering Search Keeping the Digital Front Door Open for Local Shoppers By Miriam Ellis Dedicating resources to the development of a location data management strategy isn’t optional.
Mastering Search 301 Redirects: A Potentially Manipulative Link Building Tactic that Works? By Travis Bliffen As long as rankings are determined by an algorithm, there will be ways to manipulate the results.
Software Everywhere Mastering Search Majestic Backlink Tool Launches Improved SEO Metrics Reporting By Karl Hindle In Website Magazine's new Reader Reviews series, Wellspring Search CEO Karl Hindle shares his insights on recent upgrades at Majestic.
Mastering Search SEO for Annual & Recurring Items or Events By Pete Prestipino Google's John Mueller recently posted some practical guidance on how to deal with recurring and updated items that's worth a review.
Local Matters Mastering Search Manage Local Business Listings within Google Search By Pete Prestipino Google recently introduced a dashboard within Google Search results pages that will enable local businesses to edit their listings.
Mastering Search The Cost of Doing Business: Budgeting for Search Marketing Today By Travis Bliffen There are two common mistakes that lead to profit eating cost of acquisition per customer numbers.
Mastering Search What Makes a Good Backlink? By Travis Bliffen If you are going to go through all the effort to land a link, you want to be sure it is one Google will reward you for.