Mastering Search

• Mastering Search

What Impact Will Progressive Web Apps Have on Search Marketing?

By Travis Bliffen

More important than PWAs looking and working like apps, they can be crawled and indexed by Google.

• Local Matters
• Mastering Search

Google Local Search Lets Local Biz Users Schedule Direct

Google is now enabling consumers to schedule reservations directly from Google Maps and Google Search.

• Mastering Search

When Do Google Posts Expire?

By Elliot White

Many questions remain about how Google's new Posts service works and the best methods of optimization for it.

• Mastering Search

Why Aren’t You Ranking in the Zero Spot?

By Travis Bliffen

A common misconception is that ranking #1 for a term triggers a featured snippet that ranks in the zero spot.

• Mastering Search

Server Location "Irrelevant" Says Google's Mueller

By Pete Prestipino

Google's John Mueller recently addressed on Twitter how the search engine geotargets search rankings to users in different locations around the world.

• Mastering Search

Global Acquisition with International SEO

By Peter Prestipino

There will come a time when the appeal of looking outside an enterprise’s geographic area is too great to ignore.

• Mastering Search
• Internet Advertising

Improve Your Search Value by Combining PPC & SEO

By Andy Beohar

Mixing paid and organic search strategies can give marketers the traffic boost they crave.

• Mastering Search

30-Day SEO Action Plan

By Travis Bliffen

Here are the steps you should be taking in the first 30 days of trying to improve the visibility of your website.

• Social Media Mavens
• Mastering Search

4 Ways to Crush It at Lead Generation

By Daniel Davidson

An effective inbound marketing strategy necessitates all these parts working together as a whole.

• Mastering Search

Google Posts Change & Challenge Local Search Landscape

By Pete Prestipino

A new feature within GMB enables businesses to share content that encourages customers to interact with their brand.