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12 Effective Corporate Blog Designs

Written by Peter Devereaux | Mar 14, 2013 5:00:00 AM

In the age of likes, retweets and shares, content marketing has suddenly become the best way to spread the word about your brand to bring in new customers and rack up conversions.


However, since social media has its limitations, in terms of both branding and the type of content that companies can offer, many businesses have taken to blogging to provide insightful and valuable information to their customers, while also producing likeable and sharable content that can benefit their SEO efforts.

 

Look, plenty has already been written about how blogs can improve a brand's content marketing campaigns or increase leads, but we're here to be a little more superficial than that. While content is undoubtedly and absolutely the most important aspect of a valuable, successful blog, it's not the only thing that matters. After all, we've all heard about the effect that a good (or bad) first impression can have on new consumers. That's why all of that great content on your blog should look nice, as well.

If you're in need of some inspiration, we've compiled this list of 12 of the most effective corporate blog designs on the Web. Each of them takes a different approach; some are design-heavy and visually striking (e.g. Whole Foods, Southwest), while others take a simpler, less bold approach that is more in line with what the brand offers (e.g. LinkedIn, Bigelow Tea).

 

Which designs are your favorites? Let us know in the comments section, or share some other great corporate blogs that you know about!

 


Bigelow Tea Blog


 

The Official LinkedIn Blog

 


 

7Gen Blog by Seventh Generation

 

eBay inc. Ink

 


 

Disney Parks Blog

 


 

Whole Story by Whole Foods

 


 

The Cleanest Line by Patagonia

 


 

Nuts About Southwest

 


 

The Dropbox Blog

 


 

All Songs Considered by NPR

 


 

TOMS

 

Ice Cream Journal by Turkey Hill Dairy