--- title: Content Marketing Magazine | News, Tips, Insights & Thought Leadership | John Cole description: John Cole is the CCO of Ezoic, Inc. Formerly an officer in the British Royal Navy, John founded and sold several online businesses in the UK, prior to joining Ezoic as CCO. Ezoic is a venture-backed tech start up based in San Diego, CA and Newcastle UK. Ezoic technology automates multivariate layout testing for content websites; improving usability and ad revenue. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![John Cole](https://www.websitemagazine.com/hubfs/Author%20Photos/John%20Cole.jpg) # John Cole John Cole is the CCO of Ezoic, Inc. Formerly an officer in the British Royal Navy, John founded and sold several online businesses in the UK, prior to joining Ezoic as CCO. Ezoic is a venture-backed tech start up based in San Diego, CA and Newcastle UK. Ezoic technology automates multivariate layout testing for content websites; improving usability and ad revenue. by [Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)](https://www.websitemagazine.com/content/multivariate-testing-top-5-concerns-for-informational-website-owners-and-how-to-address-them) [by John Cole](https://www.websitemagazine.com/content/author/john-cole) [![Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/checklist_100x100-Jan-22-2023-11-45-23-0706-PM-1-1-1.png)](https://www.websitemagazine.com/content/multivariate-testing-top-5-concerns-for-informational-website-owners-and-how-to-address-them) [As the saying goes, "You can't please all of the people, all of the time." So, how about pleasing 'most of ...](https://www.websitemagazine.com/content/multivariate-testing-top-5-concerns-for-informational-website-owners-and-how-to-address-them) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)