--- title: Content Marketing Magazine | News, Tips, Insights & Thought Leadership | Michael Phillips description: Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) # Michael Phillips Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. [mailto:michael.phillips@websitemagazine.com](mailto:michael.phillips@websitemagazine.com) by [Online Video Producers, Advertisers at Odds](https://www.websitemagazine.com/content/online-video-producers-advertisers-at-odds) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Online Video Producers, Advertisers at Odds](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tugofwar-4-1-1-1.jpg)](https://www.websitemagazine.com/content/online-video-producers-advertisers-at-odds) [While there is no doubt that online video is a booming industry, just how that video is used as a marketing ...](https://www.websitemagazine.com/content/online-video-producers-advertisers-at-odds) [Developing Web Video for Profit](https://www.websitemagazine.com/content/developing-web-video-for-profit) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Developing Web Video for Profit](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-2.png)](https://www.websitemagazine.com/content/developing-web-video-for-profit) [In a recent online study\*, Elastic Path found that people are watching large amounts of video online and on ...](https://www.websitemagazine.com/content/developing-web-video-for-profit) [MSN and Yahoo's Perfect Content Storm](https://www.websitemagazine.com/content/msn-and-yahoos-perfect-content-storm) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![MSN and Yahoo's Perfect Content Storm](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/storm-Jan-22-2023-11-41-03-7132-PM-1-1-1.jpg)](https://www.websitemagazine.com/content/msn-and-yahoos-perfect-content-storm) [Yahoo and MSN are on a mission to produce un-fathomable amounts of content on the Web. Yahoo's acquisition of ...](https://www.websitemagazine.com/content/msn-and-yahoos-perfect-content-storm) [Online Video Advertising Entering a Golden Age](https://www.websitemagazine.com/content/online-video-advertising-entering-a-golden-age) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Online Video Advertising Entering a Golden Age](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-2.png)](https://www.websitemagazine.com/content/online-video-advertising-entering-a-golden-age) [It appears that online video advertising is no longer in the realm of "experimental media buys" but has fully ...](https://www.websitemagazine.com/content/online-video-advertising-entering-a-golden-age) [Flipboard Shows Us the Future of Content](https://www.websitemagazine.com/content/flipboard-shows-us-the-future-of-content) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Flipboard Shows Us the Future of Content](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/flipboardmini-2-1-1-1.jpg)](https://www.websitemagazine.com/content/flipboard-shows-us-the-future-of-content) [A new iPad app was released this week that might indicate a seismic, revolutionary shift in how users ...](https://www.websitemagazine.com/content/flipboard-shows-us-the-future-of-content) [Want More Leads? Write More Blog Posts](https://www.websitemagazine.com/content/want-more-leads-write-more-blog-posts) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Want More Leads? Write More Blog Posts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blogcursor-Jan-22-2023-11-45-49-8963-PM-2-2-2.jpg)](https://www.websitemagazine.com/content/want-more-leads-write-more-blog-posts) [According to a study by Internet marketing firm Hubspot, business blogs with more posts generate more leads. ...](https://www.websitemagazine.com/content/want-more-leads-write-more-blog-posts) [Ustream - The Next YouTube?](https://www.websitemagazine.com/content/ustream-the-next-youtube) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Ustream - The Next YouTube?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ustreammini-2-1-1-1.jpg)](https://www.websitemagazine.com/content/ustream-the-next-youtube) [Ustream (ustream.tv) is making a push to become the Web's live broadcast leader, and perhaps the next online ...](https://www.websitemagazine.com/content/ustream-the-next-youtube) [How to Recruit a Guest Blogger](https://www.websitemagazine.com/content/how-to-recruit-a-guest-blogger-for-free) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![How to Recruit a Guest Blogger](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blogcursor-Jan-22-2023-11-45-49-8963-PM-2-2-2.jpg)](https://www.websitemagazine.com/content/how-to-recruit-a-guest-blogger-for-free) [If there's one thing bloggers hate, it's blogging. But blogging is an important part of just about any ...](https://www.websitemagazine.com/content/how-to-recruit-a-guest-blogger-for-free) [Vertster White Label Multivariate Testing for Agencies](https://www.websitemagazine.com/content/vertster-white-label-multivariate-testing-for-agencies) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Vertster White Label Multivariate Testing for Agencies](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/vertster-1-1-1.jpg)](https://www.websitemagazine.com/content/vertster-white-label-multivariate-testing-for-agencies) [Vertster has released a suite of their multivariate testing and optimization tools as white-label ready for ...](https://www.websitemagazine.com/content/vertster-white-label-multivariate-testing-for-agencies) [Blogging for Profit](https://www.websitemagazine.com/content/blogging-for-profit) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Blogging for Profit](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-56-01-4103-PM-Apr-10-2023-12-58-49-8074-PM-2-2.png)](https://www.websitemagazine.com/content/blogging-for-profit) [Web professionals should be using blogs for one purpose - to make money. Blogs pave the road to profit by ...](https://www.websitemagazine.com/content/blogging-for-profit) [The State of Content Submission Sites](https://www.websitemagazine.com/content/the-state-of-content-submission-sites) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![The State of Content Submission Sites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/onlinedistribution-4-1-1-1.jpg)](https://www.websitemagazine.com/content/the-state-of-content-submission-sites) [Content submission sites can garner a fair amount of traffic for a website. So it's good to know where your ...](https://www.websitemagazine.com/content/the-state-of-content-submission-sites) [Effective YouTube Marketing with Titles, Descriptions and Thumbnails](https://www.websitemagazine.com/content/effective-youtube-marketing-with-titles-descriptions-and-thumbnails) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Effective YouTube Marketing with Titles, Descriptions and Thumbnails](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube-logo-icon-Jan-22-2023-11-52-34-2126-PM-1-1-1.png)](https://www.websitemagazine.com/content/effective-youtube-marketing-with-titles-descriptions-and-thumbnails) [While YouTube has emerged as a new channel to market products or services, there is a key marketing element ...](https://www.websitemagazine.com/content/effective-youtube-marketing-with-titles-descriptions-and-thumbnails) [Create, Embed Video Playlists from Multiple Sites](https://www.websitemagazine.com/content/create-embed-video-playlists-from-multiple-sites) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Create, Embed Video Playlists from Multiple Sites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/embedrmini-2-1-1-1.jpg)](https://www.websitemagazine.com/content/create-embed-video-playlists-from-multiple-sites) [YouTube is far and away the leader in the online video game, but they are hardly the only players. Some other ...](https://www.websitemagazine.com/content/create-embed-video-playlists-from-multiple-sites) [Marketing on Consumer How-to Video Sites](https://www.websitemagazine.com/content/marketing-on-consumer-how-to-video-sites) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Marketing on Consumer How-to Video Sites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/teaching-Jan-22-2023-11-42-11-5273-PM-1-1-1.jpg)](https://www.websitemagazine.com/content/marketing-on-consumer-how-to-video-sites) [One of the most popular categories of online video is how-to. TubeMogul released research in July 2008 that ...](https://www.websitemagazine.com/content/marketing-on-consumer-how-to-video-sites) [Monitor YouTube with Keyword Alerts](https://www.websitemagazine.com/content/monitor-youtube-with-keyword-alerts) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Monitor YouTube with Keyword Alerts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/alert-1-1-1-1.jpg)](https://www.websitemagazine.com/content/monitor-youtube-with-keyword-alerts) [Thousands of videos are uploaded to YouTube every day. Attempting to stay on top of all that new material ...](https://www.websitemagazine.com/content/monitor-youtube-with-keyword-alerts) [Forrester: Consumers Don't Trust Corporate Blogs](https://www.websitemagazine.com/content/forrester-consumers-dont-trust-corporate-blogs) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Forrester: Consumers Don't Trust Corporate Blogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/skeptic-3-1-1-1.jpg)](https://www.websitemagazine.com/content/forrester-consumers-dont-trust-corporate-blogs) [Forrester Research released the results of a study that indicates corporate blogs are one of the ...](https://www.websitemagazine.com/content/forrester-consumers-dont-trust-corporate-blogs) [View, Publish How-to Videos at MonkeySee.com](https://www.websitemagazine.com/content/view-share-how-to-videos-at-monkeysee-com) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![View, Publish How-to Videos at MonkeySee.com](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/monkeyseemini-1-1-1.jpg)](https://www.websitemagazine.com/content/view-share-how-to-videos-at-monkeysee-com) [Want to learn how to make a scarecrow? How about step-by-step guides to making and bottling your own wine? ...](https://www.websitemagazine.com/content/view-share-how-to-videos-at-monkeysee-com) [SpotMixer: DIY Video Ad Service Adds More Templates](https://www.websitemagazine.com/content/spotmixer-diy-video-ad-service-adds-more-templates) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![SpotMixer: DIY Video Ad Service Adds More Templates](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/spotmixermini-3-1-1-1.jpg)](https://www.websitemagazine.com/content/spotmixer-diy-video-ad-service-adds-more-templates) [According to In-Stat, the overall online video market will reach $4.5 billion in 2012, up from $1.2 billion ...](https://www.websitemagazine.com/content/spotmixer-diy-video-ad-service-adds-more-templates) [Pitching the Right Blogs the Right Way](https://www.websitemagazine.com/content/pitching-the-right-blogs-the-right-way) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Pitching the Right Blogs the Right Way](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-43-28-7980-PM-Apr-10-2023-12-58-49-4672-PM-Apr-25-2023-02-57-12-3774-AM-May-01-2023-08-15-16-7983-PM.png)](https://www.websitemagazine.com/content/pitching-the-right-blogs-the-right-way) [by Mike Phillips, Senior Editor, Website Magazine A ccording to Technorati's State of the Blogosphere report ...](https://www.websitemagazine.com/content/pitching-the-right-blogs-the-right-way) [Quamut Adds Video Tutorials](https://www.websitemagazine.com/content/quamut-adds-video-tutorials) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Quamut Adds Video Tutorials](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-25-26-2483-PM-Apr-10-2023-12-58-31-5420-PM-Apr-25-2023-02-57-05-2106-AM-4.png)](https://www.websitemagazine.com/content/quamut-adds-video-tutorials) [A few weeks ago, we wrote about Quamut, "the go to how to" published by Barnes & Noble that provides ...](https://www.websitemagazine.com/content/quamut-adds-video-tutorials) [Yahoo! Video Gets a Makeover](https://www.websitemagazine.com/content/yahoo-video-gets-a-makeover) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Yahoo! Video Gets a Makeover](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-25-26-2483-PM-Apr-10-2023-12-58-31-5420-PM-Apr-25-2023-02-57-05-2106-AM-May-01-2023-08-17-36-6822-PM.png)](https://www.websitemagazine.com/content/yahoo-video-gets-a-makeover) [Yahoo! has relaunched their video service and first impressions are well, impressive. One of the thing's I've ...](https://www.websitemagazine.com/content/yahoo-video-gets-a-makeover) [Blogger Adds Video Uploading](https://www.websitemagazine.com/content/blogger-adds-video-uploading) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Blogger Adds Video Uploading](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-27-20-5624-PM-2-2-2.png)](https://www.websitemagazine.com/content/blogger-adds-video-uploading) [Popular blogging platform Blogger has announced the official release of video uploading. Now users can very ...](https://www.websitemagazine.com/content/blogger-adds-video-uploading) [MSN Video Takes a Step Forward](https://www.websitemagazine.com/content/msn-video-takes-a-step-forward) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![MSN Video Takes a Step Forward](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-25-26-2483-PM-Apr-10-2023-12-58-31-5420-PM-Apr-25-2023-02-57-05-2106-AM-4.png)](https://www.websitemagazine.com/content/msn-video-takes-a-step-forward) [MSN Video has partnered with CipBlast, a video search platform that will automatically index MSN Video ...](https://www.websitemagazine.com/content/msn-video-takes-a-step-forward) [Important Legal Considerations for Bloggers](https://www.websitemagazine.com/content/important-legal-considerations-for-bloggers) [by Michael Phillips](https://www.websitemagazine.com/content/author/michael-phillips) [![Important Legal Considerations for Bloggers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-43-28-7980-PM-Apr-10-2023-12-58-49-4672-PM-Apr-25-2023-02-57-12-3774-AM-May-01-2023-08-15-16-7983-PM.png)](https://www.websitemagazine.com/content/important-legal-considerations-for-bloggers) [While blogging certainly falls under the "freedom of speech" umbrella, there are still legal issues that ...](https://www.websitemagazine.com/content/important-legal-considerations-for-bloggers) #### Subscribe to Our Newsletter! 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