---
title: Content Marketing Magazine | News, Tips, Insights & Thought Leadership | Pete Prestipino
description: "Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization."
---
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# Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.
[mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)
by
[The Art & Science of the PR Pitch](https://www.websitemagazine.com/content/the-art-science-of-the-pr-pitch)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/the-art-science-of-the-pr-pitch)
[Email is central is a successful business presence today - be it digital or otherwise. Hardly anything would ...](https://www.websitemagazine.com/content/the-art-science-of-the-pr-pitch)
[The Evolution of the Online Shopping Experience in Focus](https://www.websitemagazine.com/content/the-evolution-of-the-online-shopping-experience-in-focus)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/the-evolution-of-the-online-shopping-experience-in-focus)
[It is important to regularly monitor the behavior of online shoppers; not just individually, of course, but ...](https://www.websitemagazine.com/content/the-evolution-of-the-online-shopping-experience-in-focus)
[Gaining a Mobile Performance & Engagement Advantage](https://www.websitemagazine.com/content/gaining-a-mobile-performance-engagement-advantage)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/gaining-a-mobile-performance-engagement-advantage)
[Mobify has launched an integration solution for SAP Hybris that works with Mobify's mobile commerce and ...](https://www.websitemagazine.com/content/gaining-a-mobile-performance-engagement-advantage)
[Mobile Testing Beyond Conversion](https://www.websitemagazine.com/content/mobile-testing-beyond-conversion)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/mobile-testing-beyond-conversion)
[Mobile development teams will now be able to take their analysis to an entirely new level with the release of ...](https://www.websitemagazine.com/content/mobile-testing-beyond-conversion)
[Long-Form Content Writing Basics](https://www.websitemagazine.com/content/long-form-content-writing-basics)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/long-form-content-writing-basics)
[Content comes in all forms on the Web - there are infographics, and videos, interactive charts and ...](https://www.websitemagazine.com/content/long-form-content-writing-basics)
[The Impact of AI-Generated Emotional" Language on Customer Engagement"](https://www.websitemagazine.com/content/the-impact-of-ai-generated-emotional-language-on-customer-engagement)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/the-impact-of-ai-generated-emotional-language-on-customer-engagement)
[Digital marketers can gain a competitive edge in today's always-on landscape by better understanding and ...](https://www.websitemagazine.com/content/the-impact-of-ai-generated-emotional-language-on-customer-engagement)
[Content: Questions & Considerations \[FEATURE\]](https://www.websitemagazine.com/content/content-questions-considerations)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[![Content: Questions & Considerations \[FEATURE\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/coverartmay18-3-1-1-1.gif)](https://www.websitemagazine.com/content/content-questions-considerations)
[Why engage and invest in the practice of content planning, content development, content ...](https://www.websitemagazine.com/content/content-questions-considerations)
[Finding & Resolving Mixed HTTPS Content](https://www.websitemagazine.com/content/finding-resolving-mixed-https-content)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/finding-resolving-mixed-https-content)
[SEO software solution Link-Assistant has released a new feature in its WebSite Auditor solution that will ...](https://www.websitemagazine.com/content/finding-resolving-mixed-https-content)
[Continuous Ad (and Content) Scroll in Action](https://www.websitemagazine.com/content/continuos-ad-and-content-scroll-in-action)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/continuos-ad-and-content-scroll-in-action)
[Content discovery and advertising solution Taboola has launched a new solution, dubbed Feed, that will enable ...](https://www.websitemagazine.com/content/continuos-ad-and-content-scroll-in-action)
[Content Marketing Fuels Integrated PR and Comm Strategies](https://www.websitemagazine.com/content/content-marketing-fuels-integrated-pr-and-comm-strategies)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/content-marketing-fuels-integrated-pr-and-comm-strategies)
[Content marketing has exploded in popularity (and usage) the past few years and today is influencing nearly ...](https://www.websitemagazine.com/content/content-marketing-fuels-integrated-pr-and-comm-strategies)
[Video Interaction Tools from Vimeo](https://www.websitemagazine.com/content/video-interaction-tools-from-vimeo)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/video-interaction-tools-from-vimeo)
[Video is a challenging asset for marketers to develop, distribute and analyze - or at least it has been. ...](https://www.websitemagazine.com/content/video-interaction-tools-from-vimeo)
[The Big Difference that Customer Onboarding Makes](https://www.websitemagazine.com/content/the-big-difference-that-customer-onboarding-makes)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/the-big-difference-that-customer-onboarding-makes)
[Once companies have invested their resources (time or money) in acquiring new customers (those users who have ...](https://www.websitemagazine.com/content/the-big-difference-that-customer-onboarding-makes)
[Save Countless Hours on AI-Driven Video Editing](https://www.websitemagazine.com/content/save-countless-hours-on-ai-driven-video-editing)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/save-countless-hours-on-ai-driven-video-editing)
[One of the main reasons that video hasn't played a more significant role in the digital landscape is that it ...](https://www.websitemagazine.com/content/save-countless-hours-on-ai-driven-video-editing)
[Content Distribution with Yandex Zen](https://www.websitemagazine.com/content/content-distribution-with-yandex-zen)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/content-distribution-with-yandex-zen)
[Yandex has launched a machine learning powered content recommendation platform for publishers to create and ...](https://www.websitemagazine.com/content/content-distribution-with-yandex-zen)
[Foster Consumer Conversations Today for Sales Tomorrow](https://www.websitemagazine.com/content/foster-consumer-conversations-today-for-sales-tomorrow)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/foster-consumer-conversations-today-for-sales-tomorrow)
[It appears that a significant percentage of sales are being driven by consumers' "social conversations" that ...](https://www.websitemagazine.com/content/foster-consumer-conversations-today-for-sales-tomorrow)
[Riding the Wave of Content Marketing](https://www.websitemagazine.com/content/riding-the-wave-of-content-marketing)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/riding-the-wave-of-content-marketing)
[There's never been a time in the history of the Web when content did not play a vital role. Essential for ...](https://www.websitemagazine.com/content/riding-the-wave-of-content-marketing)
[Find Your Next Podcast Host](https://www.websitemagazine.com/content/find-your-next-podcast-host)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/find-your-next-podcast-host)
[Podcasting platform Anchor has released a new feature that will enable podcasters to find like-minded people ...](https://www.websitemagazine.com/content/find-your-next-podcast-host)
[The Relentless Pursuit of Engagement](https://www.websitemagazine.com/content/the-relentless-pursuit-of-engagement)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/the-relentless-pursuit-of-engagement)
[:: Editor's Letter, October 2017 :: Whether you realize it or not, everything you do as a Web professional is ...](https://www.websitemagazine.com/content/the-relentless-pursuit-of-engagement)
[Factors & Formulas for Determining Consumer Engagement](https://www.websitemagazine.com/content/factors-formulas-for-determining-consumer-engagement)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/factors-formulas-for-determining-consumer-engagement)
[The term "engagement" is becoming increasingly difficult to define as it often means something entirely ...](https://www.websitemagazine.com/content/factors-formulas-for-determining-consumer-engagement)
[A GDPR Solution for Publishers & Content Providers](https://www.websitemagazine.com/content/a-gdpr-solution-for-publishers-content-providers)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/a-gdpr-solution-for-publishers-content-providers)
[Most of the Web is funded through advertising and the sharing of user data but the General Data Protection ...](https://www.websitemagazine.com/content/a-gdpr-solution-for-publishers-content-providers)
[Use of Live Video By Publishers Expected to Grow in 2018](https://www.websitemagazine.com/content/use-of-live-video-by-publishers-expected-to-grow-in-2018)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/use-of-live-video-by-publishers-expected-to-grow-in-2018)
[Video has long been one of the most rewarding formats for digital marketers but it has also been one of the ...](https://www.websitemagazine.com/content/use-of-live-video-by-publishers-expected-to-grow-in-2018)
[Video Quality vs Video Quantity](https://www.websitemagazine.com/content/video-quality-vs-video-quantity)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/video-quality-vs-video-quantity)
[When it comes to online video production (and distribution), what should be your top priority? Quality or ...](https://www.websitemagazine.com/content/video-quality-vs-video-quantity)
[When You're Ready to Graduate from YouTube or Vimeo](https://www.websitemagazine.com/content/when-youre-ready-to-graduate-from-youtube-or-vimeo)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/when-youre-ready-to-graduate-from-youtube-or-vimeo)
[Video is responsible for upwards of 70 percent of all internet traffic (not user traffic, of course, but ...](https://www.websitemagazine.com/content/when-youre-ready-to-graduate-from-youtube-or-vimeo)
[Editor's Letter: Reading the Content Waves](https://www.websitemagazine.com/content/editors-letter-reading-the-content-waves)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/editors-letter-reading-the-content-waves)
[The interest in leveraging content to influence customer acquisition and retention is most certainly ...](https://www.websitemagazine.com/content/editors-letter-reading-the-content-waves)
[Optimizing Digital Media Usage with Improved Video Experiences](https://www.websitemagazine.com/content/optimizing-digital-media-usage-with-improved-video-experiences)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/optimizing-digital-media-usage-with-improved-video-experiences)
[Success with video content and video marketing initiatives will come down to the quality of the experiences ...](https://www.websitemagazine.com/content/optimizing-digital-media-usage-with-improved-video-experiences)
[Millennials At The Gate](https://www.websitemagazine.com/content/millennials-at-the-gate)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/millennials-at-the-gate)
[ANATOMY MEDIA, today released the results of its 2016 "Millennials at the Gate" report, which explores the ...](https://www.websitemagazine.com/content/millennials-at-the-gate)
[Web Content Writing Master Plan](https://www.websitemagazine.com/content/web-content-writing-master-plan)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/web-content-writing-master-plan)
[The secret to content marketing success? Know the reader. Writing about a topic that you're completely ...](https://www.websitemagazine.com/content/web-content-writing-master-plan)
[Access Cloud Content from Hootsuite](https://www.websitemagazine.com/content/access-cloud-content-from-hootsuite)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/access-cloud-content-from-hootsuite)
[Social media management platform Hootsuite announced integrations with Dropbox, OneDrive (Microsoft) Box, ...](https://www.websitemagazine.com/content/access-cloud-content-from-hootsuite)
[Video & The Future of Higher Education](https://www.websitemagazine.com/content/video-and-the-future-of-higher-education)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/video-and-the-future-of-higher-education)
[If you're about to ramp up your video marketing initiatives, you're already a few steps behind - at least if ...](https://www.websitemagazine.com/content/video-and-the-future-of-higher-education)
[Is Your Product Content Lacking?](https://www.websitemagazine.com/content/is-your-product-content-lacking)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/is-your-product-content-lacking)
[What happens when consumers find that product content presented by 'Net retailers is insufficient? That's ...](https://www.websitemagazine.com/content/is-your-product-content-lacking)
[Interactive Video Quizzes with Kaltura](https://www.websitemagazine.com/content/interactive-video-quizzes-with-kaltura)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/interactive-video-quizzes-with-kaltura)
[Video technology provider Kaltura has introduced a video quizzing tool into its platform. The new feature ...](https://www.websitemagazine.com/content/interactive-video-quizzes-with-kaltura)
[Find Out What Content Generates the Most Revenue](https://www.websitemagazine.com/content/find-out-what-content-generates-the-most-revenue)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/find-out-what-content-generates-the-most-revenue)
[Content recommendation and discovery platform Taboola, which was listed as one of Website Magazine's Top 50 ...](https://www.websitemagazine.com/content/find-out-what-content-generates-the-most-revenue)
[Pop-Up Surveys & Disruption to Customer Engagement](https://www.websitemagazine.com/content/popups-and-disruption-to-customer-engagement)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/popups-and-disruption-to-customer-engagement)
[Turns out, consumers aren't fans of pop-up ads and surveys after all. Who knew? A recent survey from ...](https://www.websitemagazine.com/content/popups-and-disruption-to-customer-engagement)
[YouTube Makes Video Shoppable](https://www.websitemagazine.com/content/youtube-makes-video-shoppable)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/youtube-makes-video-shoppable)
[Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad ...](https://www.websitemagazine.com/content/youtube-makes-video-shoppable)
[Video Comes to Salesforce Communities](https://www.websitemagazine.com/content/video-comes-to-salesforce-communities)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/video-comes-to-salesforce-communities)
[Video marketing and analytics platform Vidyard has introduced a way for Salesforce clients to enable their ...](https://www.websitemagazine.com/content/video-comes-to-salesforce-communities)
[From Product Image to Product Video with ZAP-EB](https://www.websitemagazine.com/content/from-product-image-to-product-video-with-zap-eb)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/from-product-image-to-product-video-with-zap-eb)
[eBay Sellers have a new and rather interesting tool at their disposal and it could put video front and center ...](https://www.websitemagazine.com/content/from-product-image-to-product-video-with-zap-eb)
[The Future of Video at Adobe is Shoppable](https://www.websitemagazine.com/content/the-future-of-video-at-adobe-is-shoppable)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/the-future-of-video-at-adobe-is-shoppable)
[Video is evolving; where consumers were once only able to view, now they can interact. In the realm of ...](https://www.websitemagazine.com/content/the-future-of-video-at-adobe-is-shoppable)
[Finally; An Intelligent Content Engine for Publishers](https://www.websitemagazine.com/content/an-intelligent-content-engine-for-publishers)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/an-intelligent-content-engine-for-publishers)
[Today's digital media landscape makes capturing the attention and interest of end-users a difficult task. ...](https://www.websitemagazine.com/content/an-intelligent-content-engine-for-publishers)
[Create and Share Videos With New Vidyard Studio](https://www.websitemagazine.com/content/create-and-share-videos-with-new-vidyard-studio)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/create-and-share-videos-with-new-vidyard-studio)
[In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals ...](https://www.websitemagazine.com/content/create-and-share-videos-with-new-vidyard-studio)
[SlideShare Goes Free; Content Marketers Rejoice!](https://www.websitemagazine.com/content/slideshare-goes-free-content-marketers-rejoice)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/slideshare-goes-free-content-marketers-rejoice)
[Presentation-sharing platform SlideShare is making many of its professional-level features available for ...](https://www.websitemagazine.com/content/slideshare-goes-free-content-marketers-rejoice)
[Create a Video Background for Your Web Page](https://www.websitemagazine.com/content/create-a-video-background-for-your-web-page)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/create-a-video-background-for-your-web-page)
[Minimalist Web pages have been popular among designers for quite some time, but the trend is evolving in some ...](https://www.websitemagazine.com/content/create-a-video-background-for-your-web-page)
[Breakthrough: Scriptless Performance Testing with Follo](https://www.websitemagazine.com/content/breakthrough-scriptless-performance-testing)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/breakthrough-scriptless-performance-testing)
[BlazeMeter, a JMeter-based performance testing cloud, announced the release of Follo Developers that activate ...](https://www.websitemagazine.com/content/breakthrough-scriptless-performance-testing)
[Creating Immersive Video Experiences with Brightcove](https://www.websitemagazine.com/content/creating-immersive-video-experiences-with-brightcove)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/creating-immersive-video-experiences-with-brightcove)
[Cloud-based video service Brightcove has released a several new products that will enable enterprise ...](https://www.websitemagazine.com/content/creating-immersive-video-experiences-with-brightcove)
[The Video Experience Retooled at AOL](https://www.websitemagazine.com/content/the-video-experience-retooled-at-aol)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/the-video-experience-retooled-at-aol)
[Online video consumption is surging, with 78 percent of people watching online videos every week. With the ...](https://www.websitemagazine.com/content/the-video-experience-retooled-at-aol)
[Filtering Forum Content with CrowdReport](https://www.websitemagazine.com/content/filtering-forum-content-with-crowdreport)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/filtering-forum-content-with-crowdreport)
[Forum community CrowdGather has announced the launch of a new online content filtering tool, dubbed ...](https://www.websitemagazine.com/content/filtering-forum-content-with-crowdreport)
[Use Nightwatch for Automated Testing](https://www.websitemagazine.com/content/use-nightwatch-for-automated-testing)
[by Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino)
[](https://www.websitemagazine.com/content/use-nightwatch-for-automated-testing)
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