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What Paid Search Advertiser Dominated the Travel Vertical in 2014?

As summer quickly approaches and vacation season kicks into high gear, travel agencies of all sorts are ramping up their digital efforts to entice consumers to book with their service. AdGooroo , a search marketing intelligence company...

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Top Halloween Costumes By Paid Search Spend

From who is spending the most to what people are searching for, AdGooroo examined 1,128 Halloween costume keywords for Text Ads and Product Listing Ads on U.S. Google AdWords Desktop/Tablet from August to September this year. It may...

Thought Your Paid Search Keywords Were Competitive?

Clearly the health insurance industry is a big, big industry that rakes in trillions of dollars . The health insurance industry, however, has to acquire and retain customers on the Web, just like everyone else - just at a more competitive...

Zappos...King of Digital Marketing for Apparel Retailers?

In 2013 the total amount of revenue for online advertisements was $42.8 billion , 17 percent higher than in 2012. With more and more brands investing in the digital advertising game it is crucial that brands know how they stack up...

Flowers Don't Sell Themselves

Picking out the right flowers is no easy task. Many flowers have specific meanings and picking one at random can put you at risk to send some mixed messages. Luckily, those of us who know next to nothing about the symbolization of...

Paid Search Winners (And Losers) from Holidays Past

Small business owners regularly worry about competing against larger outfits, and new analysis from AdGooroo reinforces their fears. Looking at AdWords activity containing the words “Black Friday” and 103 keywords that...

Walmart Leads in Google PLA Impressions

Google’s Product Listing Ads have changed the digital face of advertising for e-commerce merchants – well, at least mass merchants. Today, AdGooroo released a list of the top 20 Google PLA advertisers by impression and...

PPC Performance Metrics: Bing Ads vs. Google AdWords

It’s not news that Google dominates in U.S. search volume, but what is particularly noteworthy is that Yahoo! Bing Network’s CPCs were 10-24 percent lower than Google’s during Q3 2012 across six industry verticals...


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