Posts tagged facebook ads RSS

Facebook Introduces New Ad Targeting Feature

The world’s largest social network has launched a new self-serve advertising feature called partner categories, which enables users to better target the audiences that their advertisements reach. According to the Facebook blog...

Set Goals in Facebook's Ad Manager

Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more...

Facebook's Audience Reach Bug Wreaks Havoc

Your last few social media post on Facebook might have performed better than was actually reported. Facebook indicated, in a blog past last Friday, that coding errors misrepresented actual audience reach metrics on posts since sometime...

Facebook Ads A Sure Bet for the Holidays

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...

Growth for Facebook Ad Spend Outpacing Paid Search

It seems that marketers are shifting their focus toward Facebook advertising, despite uncertainties regarding how ads on the social network actually perform. Digital marketing software provider Kenshoo recently released global growth...

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