Posts tagged facebook RSS

Measure the Effectiveness of Facebook Ad Campaigns with AppFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

What Topics Matter to Your Audience?

Facebook is offering new customer insights that will help marketers deliver more relevant content to consumers. The insights, dubbed topic data, will initially be available to select Facebook partners. With topic data, marketers are...

Social Selling in Action; Facebook Unveils New Product Ads

Facebook is introducing a new ad format that enables businesses to advertise multiple products in the News Feed. The format, dubbed product ads, is designed to help businesses promote multiple products or their entire product catalog...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be and it's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Facebook Opens New Mobile Ad Program to All Marketers

As consumers respond less and less to mass advertisements companies have begun to make the switch to more personalized ads. However, to send personalized ads marketers need information on individual consumers and what better place...

Direct Marketing Service Can Resist Facebook No Longer

As social media use increases so too does its value to businesses for marketing purposes. Social media reaches an extraordinary amount of consumers on a monthly basis with few reaching more than Facebook’s 1.3 billion monthly...

Facebook Wants to Know Why You Hid that Ad

In attempt to deliver more relevant advertisements, Facebook is collecting feedback from users that hide ads in the News Feed. According to an announcement from Facebook, when someone chooses “I don’t want to see this”...

Facebook Closes Like-Gate

Effective Nov. 5, 2014, developers may no longer incentivize people to like their app’s Page on Facebook. According to Facebook “incentivizing ” includes offering rewards or gating apps (dubbed Like-Gates) or app...

Facebook Unveils New Ad Format for Desktop Game Developers

Facebook unveiled an update to its desktop app ad offerings; the social network now enables game developers to sell virtual goods from ads that appear directly in the newsfeed or in the right sidebar. Through the update, a developer...

'Net Advertising News of Note

Welcome to July 2014! If you've been struggling to keep up with all the important digital advertising news that has been happening recently, Website Magazine has got your virtual back - serving up some of the most interesting developments...

No Choice but to Connect with Millennials on Their Terms

Millennials represent more than $200 billion of annual buying power so knowing how to get their attention, and keep it, is crucial for a brands success. SDL , a customer experience management company, has released part three in their...

Millennials are Changing how Marketers Work

Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent...

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