Posts tagged google RSS

Google Enables App Search Ads in Google Play Store

App developers are always looking for new ways to get their apps noticed and increase their download rates. Google , via its Android Developers Blog, has announced that app developers are now able to display ads for their apps within...

Google Converting Flash Ads to HTML5

Need proof that Flash is dead and gone? Keep reading. Google announced today that it has begun automatically converting Adobe Flash ads to HTML5, providing digital advertisers an opportunity to target users that don't have a device...

Google & Video Advertising That Matters

Video advertising has been on the minds of digital media professionals for some time but it has its problems - namely, viewability. The only way to counter the very real problem of viewability is for networks to become more transparent...

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What's New in Google's New AdWords Editor?

Google has released several new tools the past few months (including "ad customizers" which enable large-scale AdWords users to customize their creative at scale), and just last week launched an update to the AdWords Editor...

Google Shopping Updates for Black Friday (and Beyond)

Google announced several major updates to their Shopping program for online merchants and retailers last week in advance of Black Friday (and the entire holiday shopping season). Let's take a closer look at what the additions and...

Google Experiments with Ad Blocking

Google is testing out a new program called Contributor, which essentially enables users to pay a $1 - $3 fee to avoid viewing ads on certain websites. On the Contributor website Google notes that today’s Internet is mostly funded...

Overall Ad Spend at Google Dips as Bing Shows Growth

Google still dominates the digital ad space, but Bing (yes, Bing) has experienced some dramatic growth of late. Online marketing firm The Search Agency published its State of Paid Search Report for Q3 2014 and the data it contains...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

Insights on Adwords Callout Extensions

Google's recent (early Sept. '14) introduction of callout extensions provides advertisers a powerful opportunity to present information to users during the purchase decisions. Callout Extensions are, essentially, additional...

Product Listing Ads in Major Investment from Brands

Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are dedicating increasing larger portions of their budget to the format. How much is being spent on PLAs today? AdGooRoo recently...

Tracking Conversion Values By Currency in AdWords

The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables...

What's New in Google Web Designer?

Google has released an update to its Web Designer product, a tool for authoring interactive HTML5 websites and digital advertisements (the company also indicated that ads built with Web Designer have been viewed over 2.5 billion times...

Google Makes Decision on Close Variant Keyword Matching in Adwords

Google receives more than 2 billion searches every day. It's clear that to be successful in today's business world, a company must be findable on Google . What’s more, many advertisers have spent countless hours trying...

Google's Product Listing Ads Get Rated

Google is looking to make Product Listing Ads (PLAs) even more influential, as the tech juggernaut has introduced product ratings on PLAs. With this news, consumers in the United States will start seeing ratings appear in the form...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

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