Posts tagged kenshoo RSS

[Infographic] Auto Industry Makes Big Turn to Digital Ad Spend

Social media advertising and search are two main drivers of how car shoppers research today. As such, digital ad spending in the automotive industry is on the rise with an expected increase of 143 percent from 2012-2018, according...

Global Search Advertising Trends in Focus

Paid search continues to surge as budgets increased 16 percent year over year and 2 percent quarter over quarter, according to Kenshoo's global search advertising trends for Q2 2013. Kenshoo's infographic on the trends (as...

Kenshoo Social Adds Twitter for Expanded Reach, Optimization

While Facebook advertising took the social/marketing world by storm, advertisers have been rather hesitant (some would say reluctant) to take advantage of the available opportunities on Twitter. Whether that's the result of a far...

Kenshoo and CityGrid Team Up for a Local Partnership

A new partnership between two local marketing platforms aims to help brands better manage, monitor and optimize their local listings and ad campaigns. Digital marketing provider Kenshoo has teamed up with local content network CityGrid...

Google's PLAs Get a Boost

Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, launching a PLA campaign through Kenshoo may prove to be even more valuable. This is because the digital marketing solutions...

SEO Integration Comes to Kenshoo

Digital marketing software provider Kenshoo has launched a new version (4.7) of its Kenshoo Enterprise product. The platform now includes organic and paid search reporting, and new rules-based bidding policies for Chinese search portal...

Boosting Conversions from Facebook Ads

Digital marketing software provider Kenshoo is providing some interesting data on Facebook advertising and more specifically data related to conversions and clicks generated from advertising on the popular social network. For retailers...

Kenshoo Local 2.0 for Mass Campaign Management

Digital marketing software Kenshoo released a new version of its local search marketing and social advertising solution today which has been consolidated to run on Kenshoo’s Universal Platform. Kenshoo Local 2.0 features include...

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