Posts tagged metrics RSS

Media Management Moves to 2013

If you are trapped in spreadsheet agony, you are not alone. When analyzing cross-channel performance data, media buyers can spend hours, if not days, recording performance data from different channels and ad types (e.g. print ads,...

Impression Share Metrics Arriving in Adwords

Google announced this week that it will be rolling out updates (over the next few days) to ad group-level impression share metrics and revising campaign-level impression share metrics for the search and display networks. Impression...

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