Posts tagged targeting RSS

Extended Reach and Improved Targeting for Advertisers

A new partnership between digital advertising company engage:BDR and analytics company Neustar is helping advertisers reach up to 97 percent of adult American Internet users and segment audiences with more than 16,000 consumer attributes...

Target Brand Advocates with AddThis

Popular engagement tool provider AddThis has launched a new service, dubbed Brand Advocates, to help brands better discover and engage with their loyal and active online audiences. Since many customers interact with a brand on platforms...

Eloqua Adds Data-Driven Targeting to Lead Collection Tools

In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, marketing automation software company Eloqua has teamed up with the dynamic targeting and testing platform Get Smart Content...

Get Personal with Adobe

Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...

Target Tricky Audiences with ChoiceStream CRUNCH

Audience targeting has become a major part of the online marketing landscape, but one persistent problem is the outliers -- those Internet audiences that are difficult to classify and thus hard to reach. That's why ChoiceStream...

Improve Your Ad's Relevancy with Spectrum for Mobile

Marketers looking to improve the targeting capabilities of their mobile advertising campaigns, look no further! Twelvefold Media (the company-formerly-known-as-BuzzLogic) wants to help you do just that with its new Spectrum for Mobile...

Nearly 1 in 3 Consumers Surveyed Like Targeted Ads

With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these...


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