Posts tagged wm-social RSS

For Influencers, Display Ads Decline in Favor of Social Sponsorship

IZEA released its fourth annual "State of Sponsored Social" report and found that content sponsorship has become more lucrative than display advertising. In fact, 55.7% of influencers now say they make more money from sponsorships...

How Will Apple Use Topsy Tech?

Social analytics company Topsy was acquired this week by none other than Apple - for a reported $200 million. The solution allows customers to search, explore and analyze over 425 billion tweets from 2006 to the present in order to...

December Brings BIG Engagement Increases for Facebook Promotions

What's the best month to run a Facebook promotion? December, of course - so get going! App building platform Shortstack recently examined data from 50,000 active Facebook pages and 300,000 custom Facebook Page apps (which in total...

Video Creative, CPA Buying for Mobile App Ads in Facebook

Facebook users will likely start encountering far more advertisements on their mobile apps very soon. The social network announced last week that developers and advertisers will be able to use video creative in order to drive app installations...

Facebook Bests Pinterest

What social network should your digital publishing brand be most active on if the aim is to monetize? A new study from Yieldbot reveals that Pinterest may rule when it comes to social referrals, but Facebook is providing higher ad...

Real-Time Mobile Ads Coming to Twitter?

The future of advertising will likely be mobile and most certainly programmatic. Twitter has announced the acquisition of mobile ad exchange MoPub, a platform that enables mobile app publishers to manage their mobile advertising inventory...

Social Ads Come to Pricing Engine

It’s not easy for small businesses to advertise on the Web considering all the different channels and destinations; not to mention formats. But it’s certainly getting easier. Pricing Engine recently released a new version...

Mac Users Buy Stuff, Mobile Users Don't

Media intelligence’s provider Aggregate Knowledge released its Q2 Global Media Intelligence report this week, revealing quite a few important trends and insights that could prove important for advertisers looking to make smarter...

Kenshoo Social Adds Twitter for Expanded Reach, Optimization

While Facebook advertising took the social/marketing world by storm, advertisers have been rather hesitant (some would say reluctant) to take advantage of the available opportunities on Twitter. Whether that's the result of a far...

Local Google Carousel in Focus

Google users, and the local businesses looking to attract them into their stores, have begun noticing the new Carousel layout for local search results. The search results design feature has been available on Nexus slates and the iPad...

Paid Social Ads To Increase in 2013

Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu...

Bizo Busy With Product Expansion

Marketers – even B2B ones - cannot ignore the power of social media. Nowadays, most aren’t trying to. However, there is still resistance when it comes to the ability to measure social media’s return on investment...

Video Ads Come to LinkedIn

There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to...

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