Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Twitter Unveils Syndicated Promoted Tweets

Twitter is expanding the reach of Promoted Tweets beyond its social network, as the company has announced new partnerships to syndicate Promoted Tweets with Flipboard and Yahoo! Japan. According to the social network, there were approximately...

Location-Based Marketing Goes Native with Thinknear, Mopub Alliance

Location-based marketing solution Thinknear has partnered with Mopub to offer native ad formats on its platform. The native, programmatic ad units, which appear in-stream for mobile users, could prove appealing to brands looking for...

Quality Ratings for the Age of Programmatic Advertising

Pixalate, an analytics platform for programmatic advertising, which also happens to publish a "quality rating" standard known as the Seller Trust Index , announced its top 20 sellers for January. Google, OpenX and Rubicon...

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Marketing Strategies to Win the Super Bowl Ad Performance Game

:: By Ryan Bateman, Dynatrace :: Super Bowl ad campaigns and omni-channel strategies are gaining in popularity and complexity every year. They are fun and interactive, and attract a huge amount of attention. However, brand equity hangs...

Which Networks Dominate Ad Retargeting? [Infographic]

The benefits of retargeting are clear – it can boost ad response, be used to acquire customers, increase conversion and more (read 40 stats about remarketing you should know here ). With nearly 90 percent of marketers using the...

Mobile Ads Capture Nearly 50% of Paid Search Spend in Q4

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a new report from Marin Software. The report reveals that marketers directed 49 percent of their paid search budget to tablets and smartphones...

YouTube Audience Buying & Content Targeting

Outrigger Media is now enabling advertisers on its OpenSlate paltform, which offers programmatic buying and auction-based targeting of YouTube ads, to take advantage of demographic data. With a great deal of attention being paid to...

Google & Video Advertising That Matters

Video advertising has been on the minds of digital media professionals for some time but it has its problems - namely, viewability. The only way to counter the very real problem of viewability is for networks to become more transparent...

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SweetLabs Reaches 1 Billion Users with its App Install Ad Network

There’s more to success with mobile applications than just the quality and utility of the final product – developers also need to get users to actually download. Fortunately, there is shortage of solutions (or techniques...

The Programattic Outlook for 2015

Programmatic advertising platform PubMatic (which was highlighted as one of Website Magazine's Top 50 Digital Ad Brands of 2014 ) has released a report examining the technical, business and social implications of "programmatic"...

Malicious Bots Account for Approximately 30 Percent of Internet Traffic

Cloud-based website security and performance service Incapsula released its annual Bot Traffic Report in mid-Dec. and if you're an advertiser, you should be really, really worried. That may be an understatement actually - you may...

Digital Ad Measurement Denied Its Big Leap Forward

As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they receive accurate metrics on how their ads are performing. The Interactive Advertising Bureau (IAB) has released its latest...

Did Bing Ads Bring the Holiday Cheer?

Search engine marketing software WordStream has launched a performance grader for Bing Ads advertisers . The tool allows Bing advertisers to evaluate the relative strength and weakness of their search advertising accounts across several...

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Can You Tell the Difference Between Ads and "Recommended" Native Content?

As technology has advanced advertisements have become more seamlessly integrated into websites causing consumers to mix up what is advertisement and what is editorial content. Adiant , a provider of digital advertising solutions and...

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Internet Ad Revenue Hits Historic High

As the Internet expands and new channels mature (e.g. mobile, video), an amazing opportunity is present for marketers to advertise the brands they represent to consumers. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers...

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