Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Mobile Marketing and the Role of Call Analytics

If you aren't measuring the calls generated from mobile advertising, you could be missing out on nearly 50 percent of mobile conversions, according to a new report from DialogTech. The data from the call analytics and automation...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

U.S. Leads in Fraudulent Website Traffic

The U.S. leads the world in fraudulent website traffic according to new data from native advertising company MGID. The Q1 2015 data shows that 26 percent of the total fraudulent website traffic MGID blocked to more than 3,000 websites...

Creative Principles for Increasing Customer Response in Any Channel

:: By David Braun, New Control :: The cold hard truth about direct response marketing is that most users are just looking for a reason to ignore any communications sent their way. On average, a customer will spend 3 seconds on a direct...

Facebook Ad Spend Sky Rockets While Google Slows

Merkle , a performance marketing agency, has recently announced the release of its Q2 2015 Merkle RKG Digital Marketing Report . The report analyzes the agency’s client base for paid search, SEO, product ads and other marketing...

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Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

Google Slips, Facebook Grows, in Display Advertising

According to a recent IgnitiionOne's Q2 Digital Marketing Report, advertisers are turning to Facebook in droves while reducing their display ad spend on Google. Total spend on programmatic, according to IgnitionOne , is experiencing...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

Outsourcing Video Ad Production

Video is a challenge for 'Net professionals and much of it stems from the many ways it can be used. Enterprises can produce tutorial videos, video webinars, product reviews, video testimonials, even videos about their corporate...

Reach & Demographics on Bing Ad Data

If you ever wondered what type of consumer uses Bing and engages with ads on that network your chance has arrived. Bing has published an interesting data visualization for advertisers that explores both reach and demographic data from...

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Tackling Programmatic Ad Fraud with...Hardware?

As more brands test out the virtual waters of programmatic advertising, fraud is once again top of mind. Fortunately, there are some interesting solutions to what many agree is a serious systemic problem with the current industry....

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Wix Partnership Delivers New Hotel Marketing Options

A new partnership between Cloudbeds and Wix is improving hotel marketing options for independent hoteliers. The partnership comes after Wix launched a tailored solution for property owners last August, dubbed WixHotels . WixHotels...

Don't Show High-Paying Job Ads to the Little Ladies

Anyone who has spent any time on the Web knows that their behaviors (ads clicked, websites visited, search results selected) affect their browsing experience, whether that's ads served to them in the search engine result pages...

Discover the True Reach of Your Mobile Ads

Marketers today have more ways than ever to reach their consumers, yet, in order for them to understand how their ads are performing they must receive data that accurately reflects their ads reach. Kochava , a mobile attribution analytics...

Q&A: Personalized Experiences On the Go

With 71 percent of consumers reporting they like receiving personalized offers from preferred brands and retailers and the majority owning a smartphone, marketing officers need to question the effectiveness of their mobile campaigns...

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