Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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MoPub Native Ads Coming Next to... Twitter?

Twitter-owned mobile ad network Mopub has announced a programmatic-enabled native advertising solution for mobile apps. The new product will provide publishers the opportunity to work directly with advertisers, promote their own features...

Advertising Viewability at the Google Display Network

Over the past few years the concept of "viewability" has risen in importance for advertisers. If ads aren't seen, how could they ever be clicked? And if ads aren't seen, why exactly are we paying for those impressions...

Turn Google+ Content into Ads

Soon, brands will be able to turn Google+ posts into advertisements that can run across the more than 2 million sites in the Google Display Network. According to an announcement posted on Google’s Eran Arkin’s Google+ page...

Pay-Per-Call Coming to a Local-Mobile Phone Near You

Local.com has recently announced the launch of a mobile pay-per-call lead generation network. The new network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Mobile Ads Get a Local Twist

The advertising opportunities available on mobile are expanding everyday, and a new offering is helping brands increase in-store conversions. Online-to-offline local marketing and commerce platform Retailigence has teamed up with mobile...

How Will Apple Use Topsy Tech?

Social analytics company Topsy was acquired this week by none other than Apple - for a reported $200 million. The solution allows customers to search, explore and analyze over 425 billion tweets from 2006 to the present in order to...

Weather at the Neighborhood Level

Geospatial data provider Maponics has released a new product in its suite of lifestyle and behavioral analytics offerings which uses a sophisticated statistical model to generate a comprehensive climate data model for the entire U...

December Brings BIG Engagement Increases for Facebook Promotions

What's the best month to run a Facebook promotion? December, of course - so get going! App building platform Shortstack recently examined data from 50,000 active Facebook pages and 300,000 custom Facebook Page apps (which in total...

Google Anchor Ads Appealing to Publishers, Advertisers & Mobile Users

As mobile website traffic increases, publishers are looking for ways to monetize users visiting through smartphones. The experience on mobile devices is much different from the desktop, as you likely know, so why aren't mobile...

Websites Get a Local Connection

Maintaining your business’s local information on the Web is now easier than ever, thanks to the new Pages offering from local marketing cloud company Yext. Marketers can use Pages to create detailed listings that can be added...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility , did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

Google Trusted Stores Retooled for the Holidays

Internet merchants participating in Google's Trusted Stores program will have a slight advantage this Cyber Monday - and through the 2013 holidays. Last week Google indicated that its Trusted Stores offering, which launched last...

Omnichannel Customer Service Lacks

Nowadays, brands have the ability to reach consumers through a variety of channels and touchpoints. While this is good for marketing initiatives, brands can actually end up frustrating consumers if they don’t offer a consistent...

Motivation-Based Ad Targeting for Video

Two innovative software companies are joining forces to offer marketers and advertisers the ability to deliver online video ads based on societal values, personal beliefs and product preferences. Resonate’s audience insights...

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