Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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A Better Picture of Video Ad Performance

Millions of people in the U.S. watch billions of videos every day . This may be why eMarketer expects U.S. digital video ad spend to rise by 41.4 percent this year and by nearly 40 percent next year as well, when outlays will reach...

Bot Traffic Affecting Ad Budgets Big Time

Are bots (i.e. non-human traffic) forcing you to waste money on performance advertising campaigns? A new report from Solve Media certainly suggests that’s the case, estimating the global ad industry could waste up to $9.5 billion...

Video Hits the Tipping Point

More than half of the U.S. population now watch some form of streaming video at least once a week. According to the recently released GfK report (How People Use® Media: Over-the-Top TV), the weekly streaming audience for TV and...

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Tracking Offline Sales with SugarCRM & Google

Despite our collective affinity to and belief in the commercial Web, most “sales” actually occur offline. As any good Internet professional might expect however, technology is helping to close the loop. SugarCRM has announced...

Real-Time Mobile Ads Coming to Twitter?

The future of advertising will likely be mobile and most certainly programmatic. Twitter has announced the acquisition of mobile ad exchange MoPub, a platform that enables mobile app publishers to manage their mobile advertising inventory...

Which Demographic Screen Jumps the Most? [Infographic]

Consumers are moving between screens to research, shop and socialize, but to what degree? Jumptap , a unified audience platform, released findings from a new cross-screen study with comScore to help advertisers better understand how...

Online Pros Make What?! (INFOGRAPHIC)

Online jobs in areas like Web development, data entry, marketing and mobile development are in demand across the globe, but how much do these Web professionals make? A new study from Staff.com looks at data from popular online jobs...

QUICK HIT: Real-Time Product Pins with Mercent

Mercent has released a new data delivery software service that populates Pinterest pins with the current product price and the availability of inventory. "When pinners find products they love on Pinterest, they want to act,"...

Wix Users Launch Ad Campaigns with Infolinks

Digital advertising network Infolinks announced an integration with Web-publishing platform Wix and its new Business Management Apps offering, a collection of apps to enable businesses to manage different aspects of their digital presence...

GoDaddy Gets Serious with Locu

GoDaddy has acquired Locu, a startup that helps small businesses increase their visibility on the Web, for an estimated $70 million cash and stock. Locu currently works with 30,000 business, primarily in the restaurant, salon/spa and...

Tips to Improve PPC Campaigns and Reduce Cost Per Click

:: By Travis Bliffen , Stellar SEO :: Pay per click advertising can be an effective method of driving traffic instantly to your website or blog. In case you are new to PPC advertising, it is a method in which you create ads, select...

Analyze Your "Search Footprint" with Google's Paid & Organic Report

Google has released a new report that will enable digital marketers to analyze and optimize their total search footprint, comparing performance for a query when you have either an ad, an organic listing, or both appear on the search...

Free Images for Facebook Ads, Courtesy of Shutterstock

Facebook announced that it will soon release a set of product updates that will offer its advertisers more and greater design capabilities, most notably access to Shutterstock images. There will be no additional cost to Facebook advertisers...

Social Ads Come to Pricing Engine

It’s not easy for small businesses to advertise on the Web considering all the different channels and destinations; not to mention formats. But it’s certainly getting easier. Pricing Engine recently released a new version...

Getty Images Gets the Stipple Effect

Image-based advertising platform Stipple has partnered with stock-photo powerhouse Getty Images to help drive revenue for both brands and publishers. Stipple allows brands to advertise within editorial images that contain the brands’...

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