Internet Advertising

Promoting your Web business and digital property through paid search advertising and display advertising requires more than just deep pockets. Discover the best practices with WM’s Internet Advertising channel.

Yahoo Lets Advertisers Independently Validate Own Ads

From Deadspin to CNN and Pandora, advertisements are on nearly every page of the 'Net. Yahoo has recently announced that it will now allow advertisers to independently fact-check viewability and ad fraud themselves. With the new...

The Future of Display & The End of Banner Blindness

Email marketing service StreamSend is looking to put an end to banner blindness once and for all. The company is rolling out new interactive, embeddable "blocks of content" that are designed to engage website visitors. The...

Automated Rules for Better Bing Ads

Bing Ads recently announced the release of Automated Rules, providing advertisers the ability to schedule and automate many important campaign management operations. In it's first iteration, advertisers will be able to automate...

Powering Performance-Based App Marketing

Mobile application marketing platform AppLift has acquired Bidstalk, a white label mobile DSP (demand-side platform). The acquisition of Bidstalk and its proprietary programmatic offering will enable marketers to buy RTB-traded mobile...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

8 Ways to Nail Native Ad Headlines

Here we find the elusive creature, the website visitor, in its natural habitat. The website visitor has adapted to its harsh environment of sensory overload. Years of browsing websites and clicking on links has conditioned the website...

InMobi Brings Native Mobile and Video Ads to its Ad Exchange

Consumers love of technology, especially their mobile devices, is unparalleled in today’s digital world. With consumers spending more time on their mobile devices than ever before, brands are constantly searching for the most...

Transformative? Consumers Can Purchase Directly from Ads Now

New “ad commerce” platform XpressBuy is enabling consumers to make purchases directly from mobile or desktop ads. The platform is built for brands and retailers that sell products online and aims to monetize ads based on...

Rejecting Video Ad View Definition

Eighty-two percent of advertising professionals feel the current definition of a "view" for desktop video ads is wholly insufficient, according to a recent survey by Sqad, a provider of solutions for planning and managing...

Advertise to the Right Consumer at the Right Moment

Consumers today are bombarded by a variety of advetisiments on their mobile devices whether they are surfing the Web or in an app. In order to foster greater engagement form consumers marketers must strive to serve the most relevant...

Viewability-Based Ad Campaigns from Ooyala

Viewability is one of the hottest topics in digital advertising and for good reason - why would brands want to pay for impressions they never receive? Video publishing, analytics and monetization service Ooyala is taking some steps...

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Don't Guess How Budget Changes Impact ROI

Cross-channel performance advertising solution Marin Software has launched a new tool which will enable marketers to predict their daily and monthly search spend, levels, forecast revenue, and optimize budgets for their paid search...

Policing App-Install Campaigns

Mobile app advertising is a big business. In fact, it accounts for a majority of Facebook's ad revenue. In the world of Internet advertising, however, success comes with the risk of fraud. To help protect brands' and mobile...

Performance Ads Come to eBay

eBay announced it is launching a new seller advertising service that will be available exclusively for items bought and sold on the platform. eBay sellers will only pay for advertising their listings when an item is clicked and purchased...

What IS an Online Video Ad View?

Opinions vary on what qualifies as an online video ad view. According to a recent consumer survey conducted by STRATA, the ad industry's current definition of online video "view" does not allow enough time for three-quarters...

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