Posts tagged performance marketing RSS

Fraud Fears Loom, but Performance Marketing Booms

The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding...

Don't Just Play Around with Online Gaming

Playing games can be fun, but playing games and making money is even more fun. Thanks to performance marketing solutions provider Direct Response Technologies, those in the online gaming industry can do more of the latter thanks to...

Create a Social Referral Program with Refer.ly

Why more merchants aren’t taking advantage of performance marketing remains a mystery – at least to me. Fortunately, there are some exciting startups emerging which can make short work of the challenges presented by affiliate...

Is There Value in Affiliate Marketing?

Affiliate marketing continues to be an effective practice for advertisers/merchants, but how much value is really brought by performance-based marketers (affiliates)? A recent survey from the Rakuten-Linkshare affiliate network indicates...

AffiliateTraction Expands Into Canada

It seems the affiliate marketing agency AffiliateTraction has been busy expanding its global presence...and learning the lyrics to "O Canada." The full-service performance marketing agency specializes in incubating, managing...

LinkShare Reports Record Growth During Cyber Week

Performance marketing leader LinkShare has reported record year-over-year growth during the Thanksgiving holiday shopping period with same store sales increasing more than 50 percent on Black Friday and more than 45 percent on Cyber...

LinkShare Growing, Signs Up GoDaddy; Wait, What?

Online performance marketing (affiliate/advertising) network Linkshare seems to be growing at a reasonable clip. The company announced that more than 110 new advertisers joined the network in the third quarter of 2010, an increase...

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