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Location Tagging for Social Media Intelligence

It has been challenging for large companies and brands to gather any truly useful intelligence from social media, and near impossible for many small and mid-size enterprises. The technology solutions developed to address the problem...

IBM and Twitter Realize it Takes Two to Tango

Social media provides companies with a near endless supply of data. Companies that leverage the channel correctly can learn an immense amount of information about their customer base, like how end-users "feel" about their...

Twitter Makes Analytics Dashboard Available to All

Leveraging social media is a great way for businesses and individuals to reach their consumer base. However, to understand whether or not people are actually listening to your message you need analytics. While Twitter had already unveiled...

Vine Loop Counts the New Social Metric

Vine, the Twitter-owned short form (six-second) video platform, now shows "loop counts" - the number of times a Vine has been viewed on the desktop site and in embeds across the Web. Loop Counts, which update in real-time...

Twitter Gets Ready for a Social Fight

As Twitter prepares to become a publicly traded company, it's releasing features that show it is absolutely (and without question) ready to wage a rather a serious fight in the social media wars. The first signal that Twitter could...

Twitter Analytics Fails to Impress at Launch

Twitter is making its Analytics products free to the general social media public. The information it’s making available however is failing to impress much of anyone (at least me), as most of the data is likely already included...

Topple into Social Analytics with Topsy

Get ready to dive into a deluge of tweets – thanks to real-time social analytics provider Topsy. The company just launched Topsy Pro Analytics , which is an analytics solution that provides users access to hundreds of billions...


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