Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Visualize Web Performance Data with Custom Charts

Data, especially big data, can be difficult to analyze for even the savviest digital marketers. Fortunately there are solutions available that make it easier for marketers to break down data. Web presence analytics software provider...

Watch Your Users Go From Point A to Point Z

Ever wonder how a visitor flows through your website? Netbiscuits, a provider of analytics and device detection products, has launched its Visitor Flow for Customer Journey Mapping tool , which helps marketers see which content is...

Better Visualization of Search & Social Performance

Companies spend millions of dollars on their digital efforts and in order to know if their money is being put to good use they must receive comprehensive analytics. gShift , a provider of web presence analytics , has announced the...

Marketers Getting Long-Term Relationship Metrics Wrong

What a brand thinks they are doing right versus what they are actually doing right/wrong is often very different, as marketers can very easily focus their attention on metrics that don’t help them reach their goals. This is what...

Big Data Exploration with Webtrends

Digital marketing solution provider Webtrends has rolled out its Explore data exploration application to its Analytics on Demand client base. Explore enables marketers and analysts to dive into customer data in order to gain some understanding...

Springbot Delivers Demographic Data to Magento Merchants

E-commerce marketing platform Springbot has unveiled a new extension for Magento merchants to help them better understand the audience they are marketing to. The extension, dubbed FreeDemographicSnapshot , enables marketers to quickly...

Take Analytics to a Personal Level

With consumers lives being increasingly involved in the digital world, there is a plethora of information available about each consumer. However, in order for brands to leverage this information they need a powerful tool that can not...

Google Analytics Enables Users to Recover Lost Information

With many Internet professionals working on multiple accounts at the same time, mistakes, like in the form of wrongly deleted information, are bound to happen. Google Analytics has introduced a new feature to help users recover their...

Why Your CEO Thinks You Can Answer Tough Questions

Your CEO thinks you have access to more data than you do, and, well, it’s all your fault. A new survey conducted by the Economist Intelligence Unit and Teradata reveals a significant gap between how CEOs and lower-level managers...

Who's Really Using That App?

Website and application analytics platform Similar Web has launched a feature that will provide developers with a more detailed look at app usage and how they compare to the competition. Developers using App Engagement Insights from...

DataHero and Marketo Help Marketers Dig Deeper into Data

Self-service cloud data visualization tool DataHero has unveiled a new partnership with marketing automation platform Marketo, which will help users dig deeper into their data and analyze their marketing funnel. Through the integration...

DataHero Unveils Google Analytics Integration

Self-service analytics tool DataHero has unveiled a Google Analytics integration, which aims to help users make quicker data-driven decisions for their business. "The Google Analytics integration is one of the most requested by...

Advanced Analytics Adoption Rates on the Rise

New research shows that the adoption rate of advanced analytics is on the rise, with more than 70 percent of firms indicating their company is actively using or has near-term plans to use analytics in their everyday decision-making...

Presentation Analytics with LinkedIn's SlideShare

Just a few months after making many of its premium features free , LinkedIn's SlideShare presentation platform has announced they are now providing users with an improved analytics system to help them understanding what's working...

How Much Will A Data Breach Cost You?

In the wake of recent massive hacks, companies have no choice but to review the strength of their security measures in order to avoid becoming the next Home Depot or Sony . iScan Online , a provider of data breach prevention solutions...

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