Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Web Masters: Answering Why, How & Who with Digital Intelligence

Using digital analytics to understand “what happened” is no longer enough for modern marketers. NorthPage Founder and CEO, Andrew Dennis , promises that the new generation of digital intelligence solutions, like his, provide...

You Don't Know If Your Marketing is Working? Really? Seriously?

If you can't measure it, you can't manage it. Despite this rather well known business proverb, it seems that a majority of small businesses have absolutely no idea what's working when it comes to their marketing. A new...

Filed under: , ,

Add Track to Your Marketing Command Center

Social media intelligence platform Unmetric has unveiled a new Web app for brands called Track. With Track, marketers have access to an on-screen visualization of all branded content and new campaigns pulled in real time from a variety...

The Return of the Browser Wars

Two browser-related news stories emerged this week which might just signal the return of the browser wars. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google is beginning a roll out of a new update to its Chrome...

Do You Even Know the TOTAL Revenue of Your App?

There are numerous ways to monetize a mobile application and that can make it cumbersome to understand just how much total revenue is being generated, but AppFigures hopes to change that with a new report offering. SUBSCRIBE to Website...

8 Changes to Digital Marketing in 2016

:: By Liz Martin, Webtrends :: No, 2016 won’t be the year of mobile. Again. Nor will it be the year of digital or social. Why? Because by now, mobile, digital and social are likely well-established tools in your marketing tool...

Bing Ads Intelligence Drops Two Features

Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within Bing Ads Intelligence (BAI). Although both features will still be accessible within the Bing Ads Web user interface (UI), they will...

Get Better Insights with Emotion Detection Technology

A new partnership between Confirmit and Emotient is helping deliver better insights to Market Research (MR) organizations and Voice of the Customer (VoC) programs. Through the partnership, Emotient has embedded its technology into...

7 Warning Signs Your Marketing Isn’t Data Driven

:: Heather Burton, Webtrends :: All marketers say they are – or want to be – data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don’t. They...

Bigger, Bolder Tests for Better Returns in the New Year

:: By Doug Cohen, SiteSpect :: In the highly competitive world of online retail it’s all about the customer experience. Creating the experience that draws customers in and keeps them coming back again and again is the name of...

6 Numbers to Determine Campaign Effectiveness

:: By John Unger :: When you add up all of the human resources required to design and execute a marketing campaign, you are looking at potentially hundreds of working hours. In addition to this, you have the direct costs of development...

Brand Loyalty Not Dead Yet

Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and found that retail brand loyalty is apparently alive and well in the hearts of U.S. consumers this holiday season. UberMedia's...

Analyze Complex Data for Better Omnichannel Performance

RichRelevance has teamed up with search-driven analytics provider ThoughtSpot to help retailers analyze complex data and derive new value from omnichannel personalization. Through the partnership, ThoughtSpot integrates its technology...

How to Recognize Digital Whales

:: By Tomer Ben Moshe, CoolaData :: It is often said that 20 percent of an online company's users represent 80 percent of their revenue. "Whales" (those spending freely and liberally, and taking the most action on websites...

What is Sessionization and Why Does it Matter?

:: By Tomer Ben Moshe, CoolaData :: Companies can use behavioral analytics to understand how and why users behave the way they do, when online or on mobile devices, and predict future trends and errors. One of the unique tools used...

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter