Insights on Analytics

To know for sure if the marketing and design changes you implement work you need to perform a deep dive into your website analytics.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Last Ditch Bounce Rate Reduction Effort

There's no better way to determine how well website content and website design are contributing to the user experience (and your own conversion metrics) than that of bounce rate. Bounce rate (as well as it's digital cousin...

Navigate the Social Sea with Topic Waves

Social networks are valuable channels for brands. Not only can they help with marketing initiatives, but they can also be leveraged to gain insights into hot topics and trends. In order to do so, however, you need the right tool, which...

Tracking App Store Analytics

App store analytics platform Distimo announced that it is opening access to its API to provide users with the ability to incorporate data into their own tools and applications. The Distimo API provides access to information including...

comScore Offers Smarter Social

Popular measurement and analytics provider comScore has introduced a new partnership that aims to provide better social media benchmarking and competitive intelligence insights to its clients. The partnership is with a company called...

Can Testing and Analytics Play Nice?

In-page analytics provider ClickTale has partnered with website testing platform Optimizely to provide a solution to help Web professionals identify and improve the most impactful sections of their websites. The partnership combines...

In The Analytics Wars, Adobe is more than a Contender

Adobe hardly receives any notice in the mainstream technology press about its rather advanced analytics solution. Whether that's a result of providing what can be considered the leading design solution in Creative Suite, or if...

Emotion Recognition & Big Data Video Analytics

What impact do your videos have on your audience and how does that change by demographic? A new technology from artificial intelligence company Eyeris aims to provide a more reliable way for marketers to find out and forecast a video's...

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Digital Dashboards, Configurable & Consolidated

There are a whole host of dashboards and platforms available to help today’s digital marketers gain a better understanding of their performance by providing a comprehensive and consolidated view into all of their different search...

Transfer to Google's Universal Analytics

Internet professionals that have been anxiously awaiting the opportunity to upgrade to the new Universal Analytics from Google can now do so thanks to the release of a new tool announced this week. Universal Analytics will likely be...

Tracking Native Ad Performance with Parse.ly

Content analytics and optimization platform Parse.ly has released a feature which will enable publishers to quantify the results of sponsored content and "native advertising" - one of the more popular marketing and advertising...

Track Events & Interaction with Google Tag Manager

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing. Google recently announced that its Tag manager now includes Auto-Event Tracking...

Twitter Gets Ready for a Social Fight

As Twitter prepares to become a publicly traded company, it's releasing features that show it is absolutely (and without question) ready to wage a rather a serious fight in the social media wars. The first signal that Twitter could...

Anomaly Detection in Adobe Analytics

There has been a surge products from digital solution providers emerging which hope to help marketers and data analysts identify and act upon insights that emerge from the performance of their businesses. Adobe Analytics (part of Adobe's...

Who Sees Your Enterprise Data?

With all the data that is likely floating around your enterprise, it might prove prudent to check and see exactly who has access to that important information. Cloud-based business dashboard Klipfolio has release a new feature that...

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Take the Offense on Engagement

“Engagement” is certainly a buzzword, but it’s also a way for businesses to increase retention and revenue – if the right message gets to the right person at the right time. Last week, Scout Analytics revealed...

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