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Consumers Demand Personalized Shopping Experiences

The majority of consumers want personalized and consistent experiences when they are shopping online. In fact, new data from MyBuys’ seventh annual Personalization Consumer Survey reveals that 53 percent of consumers say it’s...

Brooks Brothers Personalizes Shopping Experience

In 1818, Brooks Brothers became the first ready-to-wear fashion emporium in America with the opening of its initial store. Nearly 200 years later, the iconic retailer continues to transform its business to meet the changing needs of...


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