Posts tagged wm-email RSS

5 Effective Email Strategies for Retailers (Part One)

Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still...

Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

Retailers can Recommend the Right Products with Listrak

Listrak is expanding its digital marketing services past email, as the company is preparing to introduce a personalization engine for retailers at the end of the month. The service, called Recommender , will work with Listrak’s...

Internet Retailers Leverage These 3 Tactics to Keep Users Coming Back

Every single internet retailer has the same problem - keeping users returning to their website and ultimately buying more. Since it's less expensive (and more profitable) to retain rather than acquire, let's address three practical...

Campaigner Focuses on High-Volume Senders

The newest version of Campaigner’s Email Marketing for Professionals solution, which is specifically designed for Internet retailers and other high-volume senders, is now available to the public. The solution offers a variety...

Rated: 15 Thanksgiving Day Subject Lines

Cyber Monday is for e-commerce merchants and Black Friday is for traditional merchants. Thanksgiving, however, is for email service providers. Online retailers sent an average of 5.3 emails in the five days between Thanksgiving and...

5 Ways to Win the Holiday Inbox Competition

Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the first round of their holiday email campaigns. And even though email has proven to be a top performing channel, retailers...

Value of a Click: Mobile vs. Desktop

With a shortened holiday season in 2013, marketers are looking for any and every advantage. This year, the advantage will be given to those that effectively balance their mobile and desktop email initiatives. According to a new report...

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Using Giveaways to Generate Signups and Follows

If you've read anything about email marketing, you know the hardest part isn't hitting send, it's getting sign ups. It's a universal digital problem but there are some interesting approaches emerging which may offer...

Responsive Design Adoption Dangerously Low Among Retailers

More than any time in the Web's digital history, this holiday season will be one defined most greatly by the use of smartphones and tablets in the consumer shopping experience. One of the main challenges for retailers today, and...

Shopping Cart Abandonment and Digital Recovery for Internet Retailers

With the 2013 holiday (and shopping) season fast approaching, Internet retailers are right to be concerned with the issue of cart abandonment - but much less than in years prior. Email marketing platform/service Listrak has released...

Ecommerce Email Sees Diminishing Returns

As Internet retailers prepare for the upcoming holiday shopping season, understanding how to assess the value of customer segments proves useful. Monetate’s latest Ecommerce Quarterly report lends a virtual hand in this regard...

E-Commerce Email Sees Diminishing Returns

As Internet retailers prepare for the upcoming holiday shopping season, understanding how to assess the value of customer segments proves useful. Monetate’s latest Ecommerce Quarterly report lends a virtual hand in this regard...

Holiday Prep: Mobile Email (INFOGRAPHIC)

With the busiest shopping season of the year officially kicking off in less than six months (Black Friday is Nov. 29), retailers need to focus on getting their holiday campaigns prepared so that they can stay a step ahead of the competition...

Weather-Based Email Triggers

Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case! When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers...

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