E-Commerce Express

Stay up to date on the important trends in Internet retail. Read and review e-commerce articles to accelerate your Web success!

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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A Share-Worthy Black Friday Strategy

The holidays are stressful for everyone, and 6pm.com (a Zappos company) is reducing some of the anxiety for its shoppers (and likely increasing sales and engagement for itself) by introducing sales and social contests weeks before...

Starbucks Serves SoLoMo Extra Hot

When it comes to mobile – Starbucks sets the bar. Their branded app (screenshots below) serves as a payment processor, loyalty program (although that’s a separate sign-up), message center, eGifting and more. It also gives...

Free Shipping Rules the Holidays

When it comes to online shopping this holiday season, the retailer with the best shipping offer will win. This is because data from Marketlive ’s annual online retailer survey for the 2013 holiday season reveals that 91 percent...

Pushing Play on E-Commerce Video

To be successful in today’s e-commerce industry, merchants must keep up with the expectations of the savviest digital shoppers. Often, these expectations include making the online shopping experience feel more like the traditional...

Planning for Holiday 2013

Experian Marketing Services has published a report detailing what it expects will be the key channels and tactics that marketers plan to use this holiday season. While most holiday planning should be complete by now (nearly 70 percent...

Hyper-Connected Digital Elite in Focus [Infographic]

It doesn't come as a surprise to most, that the travel industry is a multi-trillion dollar market. There is a new segment of this industry, however, that is catching the attention (and dollars) of those in the business - the digital...

Class Is In Session for SheerID

Retailers who advertise discounts to specialty groups, such as military, students and first responders, can create goodwill, brand loyalty and positive word-of-mouth. This is the idea behind SheerID, which helps merchants eliminate...

Put Your Best Photo Forward; E-Commerce Photography Tips

:: By Jeff Hunt, CEO of Snap36 :: Any e-retailer knows a picture is worth a thousand words in an e-commerce environment. The quality of your photos directly reflects the quality of your products and ultimately the perception of your...

Mobile Halloween Searches Wait Until the Last Minute

Consumers spent more than $8 billion on Halloween in 2012, however, the majority of mobile searches related to this spooky holiday happened just days before the actually event took place, according to mobile ad platform xAd. In fact...

Consumers Name Their Own Price with Greentoe

A new platform could prove to be a very valuable tool for consumers this holiday season. The platform, dubbed Greentoe , enables consumers to essentially “name their own price” for products ranging from appliances to baby...

BaM Still Critical to Consumers

The Internet provides consumers with a great deal in the way of convenience, but there still seems to be a place for traditional brick-and-mortar. A new report from management consulting firm A.T. Jearney reveals that consumers in...

Acting on Shifts in Ad Position

Marin Software has released PositionLock, a technology that automatically adjusts keyword bids intraday so that advertisers can maintain a specific ad position. It's well-documented that upwards of two-thirds of clicks on the first...

Reduce Cart Abandonment with QR Codes

Internet retailers with a mobile presence are struggling with all sorts of issues - from user security associated with lost usernames and passwords to cart abandonment (which at last count is consistently over 60 percent). Is there...

8 Tips for Selecting a Website Builder

:: By Velly Angelova :: Running a well-crafted and professional website plays tremendous role when building your trustworthy image and brand identity in the digital world. With the prominent evolution of website building solutions...

Track Events & Interaction with Google Tag Manager

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing. Google recently announced that its Tag manager now includes Auto-Event Tracking...

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