E-Commerce Express

Stay up to date on the important trends in Internet retail. Read and review e-commerce articles to accelerate your Web success!

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

Amazon Retools PPC Ad Offerings

Amazon will be killing off its e-commerce-friendly pay-per-click advertising program, Product Ads, which allowed businesses (specifically online retailers) to send traffic directly to their own websites. The company began notifying...

Bigcommerce Unveils Automated Product Ads for Social

Bigcommerce has unveiled a new advertising platform designed to help retailers increase sales, awareness and brand loyalty through major social networks. The Bigcommerce advertising platform is built in partnership with Boostable,...

Top International Retailers Have a Few Things in Common

Free shipping - whether it's always free, requires a minimum purchase or is part of a membership program like Amazon Prime - is one of the ideal ways to boost conversions, as free shipping is a benefit that many online shoppers...

More Evidence That Content is King

When it comes to getting the attention of today's consumers across the Web, content seems to be the way to go - at least according to content marketing technology specialists Zmags , which recently revealed the results of its State...

A Growing Focus on Customer Loyalty

A new report from Boston Retail Partners (BRP) reveals that loyalty programs are a top priority for 46 percent of retailers. The “ Loyalty Programs – Rewarding the Customer Experience ” report found that more retailers...

Transactional Email and the Branded Digital Conversation

Email marketing software Campaign Monitor has announced a new transactional email service for its clients and it hopes to simplify the often cumbersome technical challenges with such messaging. Welcome emails, password resets, order...

Classic Companies Can't Rest on their Commerce Laurels

Digital natives don't have high expectations of how a 75-year-old person should be able to develop or leverage technology (although there are many highly tech-savvy seniors, of course), but when it's a 75-year-old brand, that's...

Personalizing Every Retail Interaction

Knowing a consumer across channels and devices is increasingly important as shoppers follow a non-linear path to purchase. To understand just how many channels play a role in purchases, retailers should check out Google's interactive...

Data Feed Enhancements for Google Merchant Center

Accurately showcasing current availability, price and promotions of products is a crucial part of successfully selling online, but small and large retailers alike struggle with the time it takes to update this information across the...

Just Do It: Schema for Emails & the Review Action

Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether...

Real-Time Shipping Details via Email from Liveclicker

Congratulations, you made the sale! Your job is done right? Not even close. The time between purchase and delivery is important for consumers. They are waiting and waiting for what they ordered, making that time-frame an important...

Operational Failures on Global Affiliate Payments

Affiliate marketing is incredibly appealing to millions of Web professionals, but the practice (for both brands and publishers) remains challenging. And for many, the troubles start and end with payments. Tipalti just released findings...

Sync Transactions with Sage Account Software via Magento

Sage Payment Solutions has released a new extension for e-commerce platform Magento that will allow users of that system to not only integrate payment processing but synchronize with Sage accounting software on the back end. Magento...

Sync Transactions with Sage Accounting Software via Magento

Sage Payment Solutions has released a new extension for e-commerce platform Magento that will allow users of that system to not only integrate payment processing but synchronize with Sage accounting software on the back end. Magento...

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