Posts tagged email RSS

Inbox Diagnostics from Return Path

When Google added tabs into Gmail, email marketers all over the world went into panic mode. Google was effectively sorting email on behalf of its users, prioritizing received emails based on the contents and the sender (although little...

Rated: 15 Thanksgiving Day Subject Lines

Cyber Monday is for e-commerce merchants and Black Friday is for traditional merchants. Thanksgiving, however, is for email service providers. Online retailers sent an average of 5.3 emails in the five days between Thanksgiving and...

Email Marketers Held Back by CPM-Based Pricing No Longer

For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's beginning to change and none other Adobe is leading the way. In mid-November (2013), Adobe rolled out a new pricing structure...

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Square Cash Service Lets Consumers Send Funds by Email

Square might be one of the most disruptive companies to come around in a long, long time. The payment solution, which began as a free credit card reader, expanded to offer solutions including Square Register, Square Market, Square...

Rewarding Email Recipients for Loyalty (and Clicks)

Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketer with the ability to reward email list recipients for opening, clicking, and forwarding emails and newsletters...

Tabbed Inbox Threatens Email Sender Open Rates

Google is slowly introducing a feature into Gmail which has the potential to dramatically change email marketing as your enterprise and its recipient list know it. Gmail's new "tabbed inbox" automatically seperates and...

Ad Retargeting by Email Arrives at YesMail with Trueffect

The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a provider of email marketing services for the enterprise, has partnered with first-party ad targeting and measurement outfit...

Transactional Email for Drupal

Email deliverability is a big issue for all senders of email – but not nearly as important as it is to those whose transactional messages represent a make or break digital opportunity. Sendgrid recently announced that it partnered...

Email Campaigns Get Collaborative at MailChimp

Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content...

Merchants Fail to Capitalize on Purchase-Related Data

Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during...

Email Insights for Small & Mid-Sized Businesses

A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report , which was commissioned by iContact and was conducted...

Triggered Messaging Triggers Positive Results

Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that...

Preview Email Campaigns for Greater Performance with Pinpointe

The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work...

Get a Better Newsletter By Curating Content

Coming up with good content for your email newsletters can be a real pain for busy business owners, and even some marketers, but it’s such an integral part of many online marketing campaigns that it certainly can’t be abandoned...

Consumers Will Buy From Email

Mobile email is playing an important role in the success of e-commerce retailers’ marketing initiatives and new research from email marketing service Blue Hornet, a division of Digital River, shows just how much. The 2013 Consumer...

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