Posts tagged marketing RSS

Perfect Timing: Send Time Optimization for Email Marketers

Email marketing service GetResponse has released an interesting new feature, dubbed Perfect Timing, that enables marketers to pinpoint the optimal timing for each subscriber's email delivery. The product, which analyzes data culled...

Auto Dealers Using Email for Prospecting

Selling (and obviously buying) automobiles is getting a whole lot more sophisticated - and it's about to take over the inbox. Digital marketing software-as-a-service (SaaS) Outsell has launched Outsell Conquest, an email-focused...

Top Brands' Email Marketing Practices in Focus

Mailjet has released results from a study of email marketing practices in the U.S., France and Germany and in so doing uncovered some interesting trends among top brands and how tactics differ internationally. Perhaps most interesting...

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Email Deliverability; The More You Know

Did you know that 1 in 6 permissioned emails from legitimate senders never reach the inbox? For those Web professionals that use the email channel with any regularity, something has to be done about the ongoing deliverability issue...

Automatic Unsubscribe Comes to Gmail

Everyone uses email - from the newbie to the experienced professional. It is a major part of our collective digital lives and by the looks of things it will likely stay that way. That, of course, doesn't mean there isn't some...

Marketing Tactics to Acquire Digital Customers

New data from GigaOm Research aims to help digital marketers understand the tactics in use across the marketing funnel, spanning awareness, customer acquisition, conversion and retention. The survey of 300 U.S. digital marketers revealed...

Tips, Ideas & Strategies to Create A Great Marketing Plan

:: By Alex Genadinik, Problemio :: This article is an attempt to compile all marketing strategies that actually work, that should be a part of your marketing plan. These marketing plan tips come directly from businesses which have...

Email Marketers Held Back by CPM-Based Pricing No Longer

For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's beginning to change and none other Adobe is leading the way. In mid-November (2013), Adobe rolled out a new pricing structure...

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The Five Myths of Lead Generation

By Jeffrey Cody, Senior Marketing Manager, Campaigner ® Myths, folk tales and urban legends make for entertaining storytelling, and can even teach a lesson or two. But when it comes to the real business of lead generation, myths...


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