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Website Down! Turning a Glitch into Conversions

It is every Internet retailer’s nightmare – a down website. While the goal is to have safeguards in place so that websites never experience unexpected downtime, sometimes stuff happens. Unfortunately, down sites can lead...

Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2

A new report from Movable Ink indicates that while users email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink's Q2 " US Consumer Device Preference...

Just Do It: Schema for Emails & the Review Action

Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether...

Less is More? Optimizing Email for CTR

Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of email campaigns and the number of images and text lines that are featured. Request Website Magazine's Free Weekly Newsletters...

The Sad State of Responsive Email Use

Despite the obvious benefits, email marketers haven't adapted to consumers increased mobile usage. YesMail's Q1 Benchmarks (released in mid-May 2014) revealed that even though there is a 21 percent positive different in click...

Build Responsive Emails with Ink

Marketers cannot control what devices their emails are read on, which means that all messages need to be optimized for mobile nowadays. But despite the fact that more than 40 percent of emails are opened on mobile devices, many marketers...

Efficient Email Audience Targeting with Campaigner Elements API

The digerati (Internet professionals just like you) have big data on the brain, and as an industry, they are collectively exploring ways to act on the wealth of information available – and that’s a good thing. Email marketing...

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Deliver Responsive Emails with Zurb

Mobile has changed everything. In fact, in 2012 most Web workers were focused on projects like building applications and launching mobile-optimized websites. But going into 2013, Web workers need to focus on other mobile initiatives...


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