Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Learn how to make the most of this important channel.

5 Ways to Optimize Welcome Emails

You never get a second chance to make a first impression, which is why it is important for retailers to make sure their “welcome” email campaigns are optimized to provide new subscribers with a positive and memorial experience...

Deliver Personalized Emails at the Right Time

A new automated predictive email marketing solution for retailers has hit the market, and it goes by the name of Rare.io. Instead of sending every customer that has ever made a purchase identical email messages, Rare.io helps retailers...

Write the Perfect Sales Email with ToutApp

Sales solutions provider ToutApp has unveiled a new feature that provides sales reps with the best email templates for their prospects. The feature, dubbed Recommended Templates , automatically analyzes all CRM data associated with...

New Email Retargeting Solution for B2C Brands

B2C customer acquisition company CertainSource has unveiled version 3.0 of its platform, which includes an email retargeting solution for reengaging prospects who have abandoned the sales funnel prior to converting. The email retargeting...

Consumers Want Choices...And Email Benchmarks Prove It

Today's shoppers are very much in control of how they conduct business online. For example, nearly 70 percent of consumers surveyed by Zendesk said they prefer self-service over speaking to a representative. Another survey from...

Boost Email Opens with Personalization

If you want to boost your email marketing open rates, look no further than personalization. According to a recent Constant Contact study of more than 100 billion emails sent in 2014 and 2015, sending more personalized email campaigns...

CTR from the Ground Up

While click-through rates (CTRs) are important for any enterprise sending email campaigns, they are especially important for publishers. For content producers, email newsletters are often a primary traffic source. PostUp , a digital...

“Never Active” Subscribers at an All-Time Low

Email is definitely not dead, as a new report from Yesmail suggests that consumers are engaging with emails more than ever before. In fact, the company’s mid-year Email Marketing Compass report found that for the first time,...

Send-Time Optimization Arrives at Return Path

Return Path is the latest email provider to launch send-time optimization features, among other capabilities in its Email Optimization Suite . Through the email suite, marketers are able to deliver email messages on consumers’...

Is Email the Achilles’ Heel of Cybersecurity?

:: Steven R. Russo, CertainSafe :: Rarely a day goes by without a new announcement of yet another data breach at a well-known company. Regardless of how many outer layers of protection are in place, stories of hacking continue to be...

Perfect Timing: Send Time Optimization for Email Marketers

Email marketing service GetResponse has released an interesting new feature, dubbed Perfect Timing, that enables marketers to pinpoint the optimal timing for each subscriber's email delivery. The product, which analyzes data culled...

Follow-Up Emails Made Easy

Online marketing tool provider VerticalResponse has expanded its automation capabilities to include follow-up emails. With the feature, users will be able to automatically re-send emails three or more days later to contacts that have...

Desktop Email Conversions on the Rise

Desktop is keeping pace with mobile when it comes to email conversions according to new data from Movable Ink. The company’s quarterly U.S. Consumer Device Report reveals that while mobile email opens increased in Q2 2015 (68...

Create an Email Highlight Reel

With a click-through rate higher than many industries - including retail, sports and travel - social media networks like Twitter, LinkedIn and Google+ are capitalizing on their users' willingness to open their emails (22 percent...

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Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2

A new report from Movable Ink indicates that while users email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink's Q2 " US Consumer Device Preference...

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