Posts tagged analytics RSS

Get Pushy and Track Results

Developers have been leveraging Parse to send a half billion push notifications per month to their application users, and now, the app development platform is launching an analytics solution to help its developers obtain insights into...

Win the War Against Mobile Click Fraud

The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they...

A Flurry of Activity in Interest-Based Mobile Ad Targeting

Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business...

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