Posts tagged wm-advertising RSS

Click Quality Enhancements Improve the Mobile Display Ad Experience for All

It is estimated that up to 50 percent of mobile ad clicks could be accidental. That, of course, is a major problem. The result is the artificial inflation of click-through rates and increased costs - neither of which will do at all...

All Mobile, All Programmatic, All the Time

The future of digital advertising is clear - it will be mobile and programmatic. Advertising automation solution Rubicon Project, for example, recently revealed that managed revenue attributable to its mobile offering increased more...

Appboy Helps Marketers Reach More Customers Across the Globe

Mobile marketing automation provider Appboy is expanding its offering of global services to help marketers better engage with customers across the globe. With Appboy ’s internalization, for example, marketers can easily communicate...

Powering Performance-Based App Marketing

Mobile application marketing platform AppLift has acquired Bidstalk, a white label mobile DSP (demand-side platform). The acquisition of Bidstalk and its proprietary programmatic offering will enable marketers to buy RTB-traded mobile...

Policing App-Install Campaigns

Mobile app advertising is a big business. In fact, it accounts for a majority of Facebook's ad revenue. In the world of Internet advertising, however, success comes with the risk of fraud. To help protect brands' and mobile...

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

A Viable In-App Payment Alternative

It's not easy for today's digital publishers to monetize their work, but that's starting to change. Opera Mediaworks, for example, has announced a new "user-centric" advertising option for publishers that could...

Mobile App Ad Campaigns and the Fraud Threat

Fraud is becoming a increasingly serious and costly issue for digital advertisers - and it is impacting mobile ad traffic more than ever. In fact, it's estimated that advertisers could lose more than $6 billion globally to ad fraud...

Monitor & Manage Ad Campaigns On the Go

Most Web professionals scoff at the idea of the traditional 40-hour workweek, because the Internet never sleeps, nor do their competitors. Kenshoo, a marketing software provider , recently announced critical updates to its Kenshoo...

Correlate App Activity with Digital Marketing Campaigns

Marin Software has released a feature that will allow advertisers to correlate mobile app installs (and in-app activity) to their search, display, and social ad campaigns. Request Website Magazine's Free Weekly Newsletters Through...

Yahoo's Mobile Evolution

Yahoo is rolling out a new suite of services designed for mobile developers to analyze, advertise, monetize and enhance their apps. In addition to a new "exploration" interface for its Flurry Analytics product (which Yahoo...

Location-Based Marketing Goes Native with Thinknear, Mopub Alliance

Location-based marketing solution Thinknear has partnered with Mopub to offer native ad formats on its platform. The native, programmatic ad units, which appear in-stream for mobile users, could prove appealing to brands looking for...

Mobile Ads Capture Nearly 50% of Paid Search Spend in Q4

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a new report from Marin Software. The report reveals that marketers directed 49 percent of their paid search budget to tablets and smartphones...

SweetLabs Reaches 1 Billion Users with its App Install Ad Network

There’s more to success with mobile applications than just the quality and utility of the final product – developers also need to get users to actually download. Fortunately, there is shortage of solutions (or techniques...

App Publishers Increasingly Turn to Offer Walls to Monetize

As app developers continue having a difficult time monetizing their user base, some interesting technologies are finally beginning to gain some traction. Performance advertising network Adscend Media , for example, recently released...

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