Posts tagged wm-advertising RSS

Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes...

Mobile: The New Way to Engage

More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among millennial...

Get Real-Time Data for Install Campaigns

Mobile marketing attribution analytics platform AppsFlyer has unveiled a new real-time reporting feature that enables marketers to track the performance of install campaigns. The feature, dubbed Right Now, showcases real-time install...

Mobile Text Ads Get a Makeover at Google

Google has redesigned the look of the text ads that appear on publishers mobile websites. The new format, according to Google, allows for "higher performance with a more beautiful and user-friendly appearance." We'll...

Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

The Future of Targeting is Predictive

Digital marketers are actively seeking out more sophisticated targeting methods in mobile advertising according to a new study from AdTheorent . The study explores how marketers currently use (and plan to use) big data to target consumers...

Better Mobile and 1st Position Bids with Simulator Tools

Google recently introduced a new bid adjustment simulator for mobile bids in AdWords as well as a new first page bid estimates. Optimizing bids can be cumbersome and can take a great deal of effort to achieve performance targets. The...

Attribution, Measurement Top Concerns for Mobile Marketers

It's hard to deny the important role mobile devices play in modern marketing, but that doesn't make it any easier to manage. A new report from Marchex and Digiday shows that mobile is closing the gap between digital exposure...

Differentiate Your App with a Mobile Loyalty Program

Looking for a way to differentiate your mobile application and keep your existing users engaged? Lootsie, an engagement and retention technology for mobile applications, this week released a white-label version that will enable developers...

Yext Beacons and Real-Time Engagement

Digital location management solution Yext has unveiled Xone, a new mobile audience engagement product that will provide offline businesses an opportunity to serve customers during in-store visits. Through Xone's primary feature...

Simplifying Mobile Decision Making with appFigures for Adobe Analytics

App store intelligence platform appFigures announced an integration with Adobe Analytics (part of the Adobe Marketing Cloud) that will provide a more complete view of mobile app and marekting performance, and additional data they canuse...

Boost Engagement & Improve Retention with Rewards

If your enterprise needs to boost engagement and improve retention, it is neccessary to reward users. Fortunately, there are some standout vendors to help you along the way and plenty of proof that the approach/strategy works. Mobile...

Integrity of In-App Mobile Ad Inventory in Question

Advertisers thinking of increasing their mobile advertising budgets might want to rethink those initiatives. Ad-fraud detection and prevention firm Pixalate's recent Mobile Sellers Trust Index shows that upwards of 38 percent of...

Global Trends in Mobile Programmatic Advertising

The combination of the mobile channel's increasing prominence and the sophistication of programmatic technology makes for an exciting period in digital advertising. The more advertisers understand what is working and what is not...

Full-Screen In-App Ads Get a Google Makeover

Google announced a new design for its interstitial in-app ad formats (also known as full-screen ads) for the AdMob network and the DoubleClick Ad Exchange. The new app install interstitial (seen below on the right, with the old version...

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