Posts tagged wm-advertising RSS

Policing App-Install Campaigns

Mobile app advertising is a big business. In fact, it accounts for a majority of Facebook's ad revenue. In the world of Internet advertising, however, success comes with the risk of fraud. To help protect brands' and mobile...

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

A Viable In-App Payment Alternative

It's not easy for today's digital publishers to monetize their work, but that's starting to change. Opera Mediaworks, for example, has announced a new "user-centric" advertising option for publishers that could...

Mobile App Ad Campaigns and the Fraud Threat

Fraud is becoming a increasingly serious and costly issue for digital advertisers - and it is impacting mobile ad traffic more than ever. In fact, it's estimated that advertisers could lose more than $6 billion globally to ad fraud...

Monitor & Manage Ad Campaigns On the Go

Most Web professionals scoff at the idea of the traditional 40-hour workweek, because the Internet never sleeps, nor do their competitors. Kenshoo, a marketing software provider , recently announced critical updates to its Kenshoo...

Correlate App Activity with Digital Marketing Campaigns

Marin Software has released a feature that will allow advertisers to correlate mobile app installs (and in-app activity) to their search, display, and social ad campaigns. Request Website Magazine's Free Weekly Newsletters Through...

Yahoo's Mobile Evolution

Yahoo is rolling out a new suite of services designed for mobile developers to analyze, advertise, monetize and enhance their apps. In addition to a new "exploration" interface for its Flurry Analytics product (which Yahoo...

Location-Based Marketing Goes Native with Thinknear, Mopub Alliance

Location-based marketing solution Thinknear has partnered with Mopub to offer native ad formats on its platform. The native, programmatic ad units, which appear in-stream for mobile users, could prove appealing to brands looking for...

Mobile Ads Capture Nearly 50% of Paid Search Spend in Q4

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a new report from Marin Software. The report reveals that marketers directed 49 percent of their paid search budget to tablets and smartphones...

SweetLabs Reaches 1 Billion Users with its App Install Ad Network

There’s more to success with mobile applications than just the quality and utility of the final product – developers also need to get users to actually download. Fortunately, there is shortage of solutions (or techniques...

App Publishers Increasingly Turn to Offer Walls to Monetize

As app developers continue having a difficult time monetizing their user base, some interesting technologies are finally beginning to gain some traction. Performance advertising network Adscend Media , for example, recently released...

Snapchat Delivers Its Very First Ad

Snapchat users found a surprise in the “recent update” section of their app this weekend, as the ephemeral messaging platform featured its very first advertisement for the upcoming movie, Ouija. Snapchat announced the arrival...

Mobile's Influence on Conversions, Yes, Conversions, is Growing

Smartphones and tablets are playing increasingly prominent roles in customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

An In-App Ad SDK for Windows 8.1

Real-time bidding (RTB) ad exchange and Supply Side Platform (SSP) Smaato is now providing developers an opportunity to monetize their Windows Phone traffic, with the release of a new SDK for Windows Phone 8.1. Smaato’s SDK for...

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