Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

The Potential of In-App Chat for Retailers

Will this clothing item look good on me? It's something most shoppers question when considering a purchase, especially online where they cannot hold up the item, feel it and get a strong grasp of whether it will suit them or not...

Reaching the Mobile Audience throughout the Customer Journey

:: By Lynne Bolen, Infogroup :: Today’s consumers are hyper-nomadic, which is good news for retailers prepared to show up where they wander. According to Quartz, 66 percent of U.S. tablet owners are surfing the net while watching...

Full-Screen In-App Ads Get a Google Makeover

Google announced a new design for its interstitial in-app ad formats (also known as full-screen ads) for the AdMob network and the DoubleClick Ad Exchange. The new app install interstitial (seen below on the right, with the old version...

5 Reasons Why Your Website Will Never Be Successful

By Karn Jajoo, Radix There are currently more than 1 billion live websites. In the time you’ve taken to read this sentence, four new websites have been created. With the proliferation of websites it’s difficult to stand...

Square Unveils an Appointment App

Square is making the day-to-day lives of its customers even easier with its new “Appointments” app. According to the company, the app puts the information users need to run their business right at their fingertips. The...

A Better Native M-Commerce Experience

While a majority of consumers’ online retail browsing is done on mobile devices, a much smaller percent of retail dollars are spent on these devices. Mobile commerce may be the future of retail and shopping, but the technology...

Don’t Forget the Dumb Phones: The Dos and Don’ts of SMS Marketing

:: By Amy McNeil of Yesmail :: From Apple to Android, classic flip phones are considered things of the past. In a marketer’s eyes, these so-called “dumb phones” lack the capability to access email, social networks...

Mobile's Impact on Business Purchases [Infographic]

As online shoppers become increasingly demanding of how they expect an e-commerce site to look and function, those expectations are carrying over into their business-buying lives as well. This is one of the reasons Magento recently...

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Bing Cozies Up to Devs, Offers API Access to Knowledge & Action Graph

Developers looking for a unique way to differentiate their in-app experience have a rather unique opportunity to do so thanks to Bing. Bing announced that its knowledge and action graph will now be available through a new API, enabling...

The Awesome Rise of Feature-Rich, Low-Code Platforms

Tech has matured in a way that is enabling pretty much anyone to become a developer, and there are plenty of tools available today to help make it happen. Appery.io , for example, a "low-code" platform for the rapid development...

Mobile Advertising is an Essential Part of the Marketing Mix

A new study from the Mobile Marketing Association (MMA) suggests that the optimal spend for mobile (based on total campaign spend, not just digital) is between 8-15 percent of an advertising budget. The data comes from the Smart Mobile...

Global Mobile Ad Revenue on the Rise

Mobile advertising revenue is on the rise across the globe according to new data from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. In fact, the data shows that...

Samsung Pay to Make Its U.S. Debut

Samsung Pay is debuting in the U.S. on September 28th. According to the company’s announcement, the mobile payment servic e will first launch in Korea on August 20, followed by a launch in the U.S. on September 28 and eventually...

Finding the "Right" Moment for Digital Ads

Online advertisers, at least those with some digital savvy, know that serving the "right" ad in the "right" moment, means everything when it comes to awareness, engagement, and conversion. And ad tech companies...

App Watch: Making Sense of Social Media Intelligence with Unmetric

Social media intelligence platform Unmetric has launched a mobile app that enables marketers to monitor their competitors in real time. The new Sense app, available for both iOS and Android, provides a stream of campaign images, videos...

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