Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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GSN Games Gets Bingo Bash

GSN Games - whose portfolio includes Wheel of Fortune, Deal or No Deal, Ghostbusters, etc. - has acquired Bash Gaming (creators of Bingo Bash), which makes GSN one of the biggest, multi-platform, multi-title companies in the social...

Cross-Screen Ads Bridge the Gap Between Mobile and Desktop

Popular mobile advertising platform Millennial Media is growing its Millennial Media Exchange platform (MMX), as the company has unveiled a new set of targeting features as well as announced the program’s expansion into 20 new...

The Rising Expectations of Mobile

A new study is shedding light on the rising consumer expectations when it comes to a brand’s mobile presence, revealing consumer insights on everything from mobile email to mobile websites. The 2014 Mobile Behavior Report from...

LiveDeal on the Move in Q1

The future looks bright for geo-local mobile marketing platform LiveDeal, which provides restaurants the ability to publish offers in real-time to nearby customers. LiveDeal (NASDAQ: LIVE) revenue increased just 4 percent year over...

Mobile Messaging Startup WhatsApp Acquired by Facebook

Mobile-messaging startup WhatsApp has been acquired for $19 billion in cash and stock by Facebook. The Silicon Valley strartup rocketed to 450 million users in less than five years. "No one in the history of the world has ever...

Jimdo Users Blog by Mobile

Website builder Jimdo, which has seen over 10 million sites built on its platform, added a feature that will enable its users to create and publish blog posts directly from its iOS app . “Based on user feedback and our analysis...

Monitor Your Digital Marketing... Anywhere

Predictive media optimization technology provider Kenshoo has released a prototype of a new mobile application, dubbed Kenshoo Anywhere, which provides on-the-go access to reporting dashboards and alerting mechanisms for their digital...

A Look at Mobile’s Most Fashionable Users

Twice a year, major players in the fashion industry come together to showcase fashion’s newest trends at week-long events in four different cities: New York, London, Paris and Milan. These cities are thought to be the fashion...

Mobile's Meteoric Rise & What It Means for You [Infographic]

As someone responsible for the success of a small- or medium-sized business, are you thinking about "going mobile" to provide a better user experience for the many U.S. adults who use smartphones? Well, stop "thinking"...

Interactive Video Ads Arrive at InMobi

Mobile advertising network InMobi is putting video in the spotlight, as the company has unveiled advanced video ad formats that are designed to create an interactive and engaging ad experience for consumers. The video ad formats aim...

Amazon Gets in the Flow

Amazon made a significant update to its official mobile app that will likely draw addition ire from e-commerce merchants who are already quite concerned with the practice of showrooming. In its recent release, Amazon's mobile application...

Smartphones Sales (Finally) Beat Feature Phone Sales

A new report from Gartner reveals that smartphones sales finally beat sales of feature phones in 2013. According to the report , worldwide smartphone sales to end users totaled 968 million units in 2013, which is an increase of 42...

Self-Service App Monetization

Appia, a user acquisition network focusing on mobile, has released a self-service solution that it hopes will help publishers with their app monetization. The offering provides developers with access to several different integration...

Calculate Lost Mobile Revenue

Want to know how much revenue a bad mobile site could cost your business? If so, look no further than the SkavaONE Calculator. The SkavaONE Calculato r is a Web-based app that retailers can leverage to calculate potential lost revenue...

Apps Will Win the Olympic-Viewing Silver

With a major time difference, 34 percent of Americans will count on apps to get their Winter Olympics fill, according to SOASTA, a cloud and mobile testing company. Data from SOASTA's (pronounced SOH-stah) survey, which was conducted...

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