Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Google Increases Security on Popular Mobile Apps

Security is at the forefront of consumers’ minds today and those not providing a secure product are bound to see a reduction in the number of consumers that leverage their product. Realizing consumers desire to make sure their...

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Using a Mobile Finance App? Your Information May Not be as Safe as You Thought

As mobile apps have become more sophisticated, many financial institutions have developed apps for their clientele that allow them to do everything from simply check how much money they have in their accounts to pay bills on their...

Mobile Ads Capture Nearly 50% of Paid Search Spend in Q4

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a new report from Marin Software. The report reveals that marketers directed 49 percent of their paid search budget to tablets and smartphones...

It's Your Turn Europe, How High Do You Score?

With little to no patience for glitches and bugs, consumers today are demanding perfection from app developers. Applause , a mobile analytics company, has announced the availability of its app analytics tool in Europe. The tool, which...

Don’t Underestimate the Mobile Web

Marketers may be underestimating the importance of the mobile Web according to new research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. Although comScore research recently indicated...

A More Intelligent World Thanks to Machine Learning

As the World becomes more dependent on their mobile devices, companies that make technology that can be harnessed by app developers are becoming a hot commodity. Dato , an application creator formerly known as GraphLab, has announced...

Increase Smartphone Engagement with TouchGuides

As mobile traffic continues to increase, brands need to find better way to engage their customers on the small screen. This is where TouchCommerce’s TouchGuides solution comes into play. The TouchGuides solution, which is available...

SweetLabs Reaches 1 Billion Users with its App Install Ad Network

There’s more to success with mobile applications than just the quality and utility of the final product – developers also need to get users to actually download. Fortunately, there is shortage of solutions (or techniques...

10 Often-Ignored Tactics to Drive More App Installs

:: By Chirag Leuva, Yudiz Solutions :: Marketing an app successfully may require taking a closer look at the tactics that have remained unused. There are, of course, tactics that are common among the vast majority of marketers looking...

Shopping Apps Dominate 2014

Overall app usage grew by 76 percent in 2014 according to new data from Flurry Analytics. The data, which looked at app usage throughout the year, found that shopping, utilities and productivity, and messaging apps all experienced...

As Mobile Activity Increases So Does the Need for Mobile Ads

As consumers turn to their mobile devices for more daily activities, mobile companies are taking financial advantage of the increased activity and engagement through ads . MeetMe , a public market for social discovery, has announced...

Mobile Adoption in 2014

Predictably, 2014 was another big year for mobile. Because of this, Nielsen decided to take a look back at the adoption rates of smartphones and popular mobile apps. The global information and measurement company found that smartphone...

A Very Apple Christmas

New data from popular mobile analytics platform Flurry reveals that Apple devices were very popular Christmas gifts this year. The data, which examined new device activations and app downloads during the week leading up to and including...

What Consumers Really Say About Retailers' Mobile Web Experience

As " mobile " becomes a larger part of retailers digital initiatives, it's vital they understand what consumers are looking for in their mobile sites. Mobiquity , a provider of mobile engagement solutions, has recently...

Visual Content for the Mobile Experience

Visual marketing and commerce platform Olapic (which helps retailers collect, curate and show off their customers' photos) recently announced a partnership with mobile commerce platform Branding Brand. The partnership will enable...

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